Make your traffic work for you

Your online presence should do more for you. It should enable you to increase revenue, leads, subscriptions and more.

However, you can only reap benefits from your web investment through the following two elements: first, increasing your online exposure through driving more targeted traffic to your website and second, converting that traffic into actual clients. The combination of these two elements will help you increase the ROI your website offers.

But it is not that easy since 99%of your visitors ignore what you want them to do; which is essentially conversion. Visitors are either persuaded to take the action you have intended for them or they simply click away unsatisfied or worse, confused.

Our job is to understand what drives visitors to your site, what they are looking for and what will aid them to take the intended action. Our goal is to see what makes your visitors and prospective clients “tick” and eventually CLICK.

Get your visitors to take action

Once the traffic lands on your site, your conversion process begins. While offline stores are able to convert up to 30% of their traffic, the average online sites conversion rate is less than 2%. We are shocked when we talk to clients who continuously pour money into PPC campaigns that take their visitor to a poor landing page or pay thousands of dollars for untargeted traffic. We are shocked to see businesses continue to accept low conversion rates as a fact of life.

It’s true, there are techniques you can follow to see small differences in your website conversion rate. But you need to decide if a small increase is all you want. If your current conversion rate is 2%, then a 10% increase, although welcomed, would result in a disappointing conversion rate of 2.2%. That is too small.

The good news is that there are many things you can do to leave the single digit conversion world.

Success will only happen with a holistic approach to conversion. You need a framework that lays out a well defined process to architect your website to convert beyond the single digit numbers. And that is where our conversion framework will help you. We start with an in-depth analysis of your marketing goals, strategic objectives, and most importantly your market’s needs and motivations. We then evaluate hundreds of elements on your site including copy, design, images, and layout from your visitor’s perspective. But that is not enough. Our conversion framework will help you deal with any concerns, fears or objections that may stop prospective clients from moving through your conversion process. Find out more by contacting us today.

An Investment for years to come

The journey begins with your commitment to change. It starts with the realization that the services we offer are not merely an expense, but rather an investment that will help you reap benefits for years to come.

Our clients always expect only the best. They have come to realize the value of their online investment in conversion optimization.

Our optimization services are designed to meet different levels and commitments. You can begin with optimizing a single landing page. Or you may prefer to choose the route many of our clients prefer with a full website optimization utilizing our conversion framework where the services are more detailed and give you even greater value for your investment.

How can social media help you deliver targeted traffic to your website and increase your conversion rate even more?

B2B and B2C marketing efforts were significant and effective in the 90’s, but today is the age of the consumer. It is the age of viral marketing. The internet has given a voice and a lot of control to consumers. They are informing the public about businesses like yours, products and services through online video feeds, podcasts, blogs and forums. And they are doing this with or without you.

Marketing online has become a much more daunting task.

Additionally, increasing traffic online keeps on getting more expensive. Visitors are becoming more and more immune to online advertising. Paid search costs are sky rocketing. We work with clients who pay over 3 dollars per click.

Are they overpaying and investing too much into their PPC campaigns?

Yes, studies have proven that organic traffic converts 66% more than paid traffic. The trick is in driving that organic traffic to your website. Our SMO (Social Media and Optimization) team specializes in delivering high impact campaigns that can deliver tens of thousands of visitors to your website and content in a single day.

It is our goal through SMO campaigns to focus on engaging the appropriate social media outlet for your business to deliver your message, expand your online brand and deliver high quality traffic to your site. With 83% success ratio in social media campaigns, we delivered 30,000 to 100,000 visitors to clients in a single day. What would that jump in focused traffic help your business do? What would targeted content do to enhance your site? Want to find out? Contact us today.

Experts get you results

Tools are useless without people who will work with you to get optimum results for your site. And although many online businesses share the same problem of low traffic or low website conversion rates, any realistic solution must be tailored to meet your unique situation, needs and objectives. By working with a team that delivered over 25 large enterprise projects for Fortune 1000 companies, you can begin to find the online marketing solutions you have been looking for.

We drill deep to understand your online goals, successes and obstacles. We focus on your company, team and most importantly, your clients. Every project will help you deliver a tailored message that attracts more prospects to your business. The result? Delivering optimum results and a positive ROI.

Online marketing companies claim that they can give clients the best results, but at INVESP our growing list of clients will tell you themselves. Our services are crafted carefully to give you results you deserve. Contact our consultants to begin your plan today or read more about our conversion, SMO, and content services.

Or read more about us through our blog, articles or whitepapers to gain a better understanding of what we can do for you.

Not sure where to start?

We will invest the time with you investigating the solution that is best fit for your business. Contact us today to find out more.

We look forward to working with you,

Khalid Hajsaleh & Ayat Shukairy
Founders, Invesp Consulting.