 Top 100 Most influential marketers of 2008
If you are on the list, you have been nominated and voted for by thousands of your peers. Use Top 100 Most influential marketers of 2008 badge on your site…
50. Lyndon Antcliff
Let’s get this out of the way: Lyndon can be controversial. But agree with his approach or not, he is a master of Link bait. Lyndon is responsible for the famous story 13-Year Old Steals Dad's Credit Card to Buy Hookers that generated over 750,000 views and thousands of links to his client.
Earlier this year, Lyndon started to offer a link bait coaching service that is one of its kind. And although the service comes with a $400/month price tag, there are many happy clients. His really out of the box way of doing these earns him a spot on our list.
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49. Todd Malicoat
Todd Malicoat, a marketing consultant and internet entrepreneur, is a freelance consultant living it up. He has mastered SEO, PPC management, and many other online marketing services through his diligence on forums and blogs across the net. He posts regularly as a leading marketing consultant and internet entrepreneur at Stundubl.com and his personal blog. Todd has also been involved with Avinash and many other experts at Marketmotive.com, an internet marketing video teaching series.
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48. Michael Gray
Aaron Wall nominated Michael Gray (AKA Graywolf) “for giving the world a clear window into Google's intentions.”
Michael became involved in web development and website management in 1998. He was Webmaster for a major specialty retailer, helping create their website presence and growing their online sales from less than $10,000 a month to over $25 million in annual web sales. Michael has been involved with affiliate marketing campaigns for several years and does consulting work on a variety of topics such as SEO, Social Media and Blog Management.
Michael has been a speaker at SMX, Search Engine Strategies, and Pub Con. He is moderator at Webmaster World and Sphinn and an editor at ThreadWatch. He is also owner and President of Atlas Web Service; a New York based Internet Consulting Firm.
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47. Anita Campbell
Anita Campbell has been an entrepreneur-at-heart her entire life. A lawyer by training, she has a wide range of interests, as reflected in her varied background in banking, information technology, human resources, marketing and eCommerce.
Currently she is CEO of her own business, Small Business Trends LLC, a media and information company. In that role she closely follows trends in the small business market and in technology.
Anita is a respected speaker and emerging trends resource and has been quoted in the Wall Street Journal, New York Times, U.S. News and World Report, Inc Magazine, Entrepreneur Magazine, CIO Magazine, Entrepreneur Radio, and countless trade publications, websites, podcasts and more.
Her popular website, Small Biz Trends, is regularly noted as a rich informational resource. Her experience and success has earned her a spot on our list.
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46. Rohit Bhargava
Rohit is a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book Personality Not Included, an entertaining and useful guide to using your personality in marketing. He also publishes the Influential Marketing blog, which ranks among the top marketing blogs in the world. Rohit is featured as an expert in global media, including The Wall Street Journal, BusinessWeek, and MarketingChina. He is widely known across the marketing industry (and on Wikipedia) for inventing Social Media Optimization (SMO) on his blog.
Rohit is a frequent industry keynote speaker at Digital, Marketing and Public Relations events around the world.
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45. Frank Kern
Who says trust is difficult to achieve online? In 1999, Frank Kern released an “Underachiever Mastery” course that helps anyone seeking simple money online to succeed.
His latest endeavor, "Frank Kern's Mass Control," has been revolutionary in marketing. By mastering the techniques of language, Kern argues, a sense of trust is established with your prospect. He even shows you how he uses Mass Control to get you excited in his own sales pitch. Kern’s approach to marketing yourself online is effective and has earned him a spot on our list.
Kern also has a network marketing business and many other niche websites. He distributes educational material online to teach others how to master online commerce with minimal effort.
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44. Stephen Spencer
Stephen M. Spencer, M.Sc., is President of natural search marketing firm Netconcepts. Founded by Stephan in 1995, Netconcepts has over time become one of the leading voices for search engine ready ecommerce. Stephan is co-author of the O’Reilly book The Art of SEO, due out in 2009, along with Rand Fishkin and Jessie Stricchiola. He is also a frequent speaker at Internet conferences. His contributions to internet marketing have earned him a spot on our list.
Stephen is also a Senior Contributor to MarketingProfs.com and Practical Ecommerce and a columnist for Search Engine Land. He is co-author of the analyst report “The State of Search Engine Marketing 1.0 — New Strategies for Successful Cataloging,” published by Catalog Age. He posts regularly on his blog Stephen Spencer’s Scatterings.
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43. Steve Rubel
Steve Rubel is a digital marketer with over 15 years experience. He currently serves as SVP, Director of Insights for Edelman Digital, the world's largest independent PR firm.
Steve is charged with helping Edelman clients identify key insights, trends and emerging digital platforms that can be applied to marketing programs. He also explores these topics on his well-read MicroPersuasion weblog and in a bi-weekly column for AdAge Digital. In addition, Steve is a sought out speaker. His contributions and insights have earned him a spot on our list.
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42. David Alston
David is VP Marketing at Radian6, a software firm providing a social media monitoring solution for advertising and PR professionals. He is a senior-level, marketing strategist with a background in marketing and technology.
David has worked with a number of companies to introduce products to the market through market research, product innovation, creative communications, strategic planning, and the development of new business ventures. These innovative contributions have earned him a place on our list.
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41. Chris Garrett
If you read our blog regularly, then you must notice that Chris is a frequent guest blogger here. Chris is a professional blogger, Internet Marketing Consultant, new media industry commentator, writer, coach, speaker, trainer and web geek. He was also a founding member of Performancing. You might know him from his past writing for such sites as ASPToday, ASPAlliance, Threadwatch, or more recently, ProBlogger, The Blog Herald, FreelanceSwitch, Cogniview, AdSavvy and CopyBlogger.
In 1994 Chris first became addicted to the Internet. Since then he has helped thousands of individuals, non-profits, small businesses and blue chips make the most of the web. In 2005 Chris founded a company to help businesses achieve more with Online Media called OMIQ. Chris is one of our favorites here at Invesp, and certainly earns a spot on our top marketers of 2008 list.
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40. Aaron Brazell
Aaron is the founder and lead editor of Technosailor.com. He is a business and social media consultant. He has been involved in the web since early 2000 and has most recently served as the Director of Technology for b5media, a blog network. His background is in technology - web development, scalability and WordPress development.
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39. Chris Winfield
Chris Winfield is President and Co-Founder of 10e20. Chris is responsible for overseeing all of 10e20 campaigns and the strategic direction of the company. He has been featured in multiple articles by The Wall Street Journal, The New York Times, USA Today, Investor's Business Daily, The Boston Globe and over 100 other media outlets. Chris actively posts on the 10e20 blog. His contributions in SMO have earned him a spot on our list.
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38. Ann Handley
An 11-year veteran of creating and managing digital content to build relationships for organizations and individuals, Ann Handley has continuously demonstrated her ability to develop content strategy and to fully execute it.
Ann is currently the Chief Content Officer of MarketingProfs, and provides strategic and tactical marketing know-how for marketing and business professionals through a full range of online media. She writes MarketingProfs Daily Fix, a blog in the top 20 of the Advertising Age Power150 and top 10 of The Viral Garden’s Top 25 Marketing & Social Media Blogs. She is also a regular contributor to The Huffington Post.
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37. Christopher Angus
Christopher Angus owns an Internet Marketing agency that specializes in SEO, Social Media Marketing, creative Viral Marketing and SEM in general. He works at the competitive end of Internet Marketing. His favorite vertical markets include Finance, Travel, and Gambling.
Christopher is also a freelance writer and journalist. He is available for hire and website promotion. Aaron Wall nominated Chris and remarked, “He is a bit quiet compared to many ‘names,’ but when I have a question about searches, he is one of the first guys I ask.” . Chris runs a successful Seo company in the UK. He also writes regularly on
the art of SEO & social media marketing in his blog.
36. Dharmesh Shah
Dharmesh Shah, software entrepreneur, co-founder and CEO of HubSpot (a software company building a revolutionary software platform for Internet Marketing), has always been humble about his contributions. But we wanted to recognize his continuous contributions to the online marketing world by including him in the top online marketers list of 2008. Whether it’s through their nifty, unique posts or SMO tools, HubSpot is continually revolutionizing the way we view internet marketing.
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35. Vanessa Fox
Vanessa Fox spends her time writing, speaking, and training companies on how to use key pieces of data to better drive product strategy and customer engagement online. Her blog ninebyblue is always a great place to get tips and advice.
Vanessa is currently:
-
An advisor to janeandrobot.com, which provides search-friendly design patterns for web developers
- Features editor for
Search Engine Land
- Track-and-session owner for many of the events held at Search Marketing Expo conferences
- The co-chair of the O’Reilly
Found conference
These contributions to the online marketing world have earned her a spot on our list.
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34. Jeremiah Owyang
Jeremiah Owyang is a senior analyst at Forrester Research: Social computing. He consistently delivers cutting edge solutions that help deliver long term successful web programs for companies. He is a leading expert on Social Computing, social media, social media measurement, Web marketing, and interactive marketing.
He is also a frequently speaker and offers his tips and techniques at his blog Web Strategist. Jeremiah is very versed in all aspects of social media, which enables him to find the right solution for his clients at Forrester. For these reasons, he has made it to our list.
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33. John Jantsch
John Jantsch has been called the “World's Most Practical Small Business Expert” for consistently delivering proven, real-world small business marketing ideas and strategies. Lee Odden nominated him, saying, “John is a small business marketing powerhouse and walks the talk like few other high profile marketing gurus, with his Duct Tape Marketing brand and array of services.”
John Jantsch is a marketing and digital technology coach, award winning social media publisher, and author of "Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide."
He is also creator of the small business marketing systems Duct Tape Marketing and Duct Tape Marketing Authorized Coach Network.
His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as the "Best Small Business Marketing Blog" in 2004, 2005 and 2006 by the readers of Marketing Sherpa.
His "Hype" column can be found monthly in Entrepreneur magazine along with his podcast at Entrepreneur.com.
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32. Neil Patel
Neil joined ACS, an SEO company, in 2003 and is currently serving as the CTO there. He posts regularly on Pronet Advertising, offering great advice with undeniable charm. Neil is a frequent speaker at conferences such as PubCon, SES, and more. His contributions to online marketing have earned him a spot on our list.
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31. Danny Sullivan
Search Engine Land, SMX, Sphinn…what do they all have in common? Danny Sullivan, of course. One of themost highly sought after search engine gurus of our time, Danny has established himself as a leading expert of his field, granting him a top spot on our list. Danny Sullivan has been helping webmasters, marketers and everyday web users understand how search engines work for over a decade.
He has been quoted in The Wall Street Journal, USA Today, The Los Angeles Times, Forbes, The New Yorker, Newsweek and ABC’s Nightline.
Of course, Danny heads up Search Engine Land as editor-in-chief, taking it into the next generation of search coverage. Danny also serves as Third Door Media’s chief content officer.
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30. Michel Fortin
Michel Fortin has an uncanny knack for writing persuasively. A direct response copywriter and consultant for close to 20 years, he knows how to use words to "grab readers by the eyeballs," boost response to record rates, and transform floundering businesses into mega-moneymaking machines. Michel’s The Death of the Salesletter Discussing the impact of web 2.0 on the future of Internet copy caused a stir within the copywriting community. Michel’s blog is one of the most popular copywriting blogs.
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29. David Meerman Scott
David has been able to combine many forms of online media such as blogs, podcasts, and videos, to communicate directly with your marketplace.
He has written over 100 magazine articles and three books:
These contributions have earned him a spot on our list.
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28. Matt Cutts
Why would we have a software engineer on our list of top marketers of 2008?
If you are interested in online marketing, Google is big player in the space. You can argue that it controls most of it. Thousands of people look for clues from Matt’s words to what Google might be planning or doing. Matt’s blog is one of the top online marketing blogs.
Before Google, Matt worked on his Ph.D. in computer graphics at the University of North Carolina at Chapel Hill. He has an M.S. from UNC-Chapel Hill, and B.S. degrees in both mathematics and computer science from the University of Kentucky. So, is Matt the smartest guy on our list? He is probably the one that certainly has the most education!
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27. Dr. Flint McGlaughlin
Dr. Flint McGlaughlin is Director of Digital Trust Inc (DTI), which publishes the Marketing Experiments Journal.
He is a pioneer in strategy and communications and focuses his research on discovering the most effective means to marketing intellectual assets across the Internet. His great contributions have earned him a spot on our list.
Dr. McGlaughlin has advised more than 1500 companies including AT&T, The Federal Reserve, Pitney Bowes, and Merrill Lynch. He has conducted over 2,000 hours of keynote speaking and has directed the development of more than 20,000 web pages.
26. John Reese
John Reese has been doing Internet marketing for over 10 years. In 2007, John released Blogrush, a content syndication network that claimed to be capable of sending free, targeted traffic to blogs. There were few supporters of Blogrush and too many detractors. In late October, 2008, John announced that he will be shutting BlogRush down. Perhaps one of the largest failures of blog tools in 2008. And regardless to what you might have thought of the service, John provided an excellent example of how to use the blogosphere to virally market an idea. The buzz he created was tremendous – a lesson for all marketers.
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25. Linda Bustos
One of our personal favorites, Linda Bustos, managed to increase the GetElastic blog`s rss-subscriptions from approximately 1,000 to over 6,000+ in less than a year, exceeding company goals. Linda is an Emerging Media Analyst for Elastic Path Software. She is the main writer for the GetElastic blog; her posts always offer great insight into SEO, PPC, and just about anything ecommerce related. She has also guest blogged on the Invesp blog a couple of times.
You can listen to Linda at conferences such as shop.org, SES, Internet Retailer, and blogworld, among many others. She’ll probably have a camera set up to interview someone like Avinash Kaushik.
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24. Brent Csutoras
Brent Csutoras is a seasoned Internet Marketing Consultant who primarily specializes in Social Media, Viral Linkbait, and Search Engine Marketing strategies. Aaron Wall nominated Brent noting, “Brent Csutoras - brilliant at Linkbait.” Known for his work on Weird Asia News, a popular website serving a growing audience of about a million visitors a month, Brent has built a reputation as a Social Media expert.
Brent speaks regularly at some of the largest and most well known conferences, such as SMX, Pubcon, SES, and InfoPresse. He has also been mentioned in Forbes.com and interviewed for Entrepreneur.com.
Furthermore, Brent has made guest appearances discussing the arts of Social Media and the impact it has on Search Engine Marking on widely popular internet marketing radio shows such as Good Karma, Rush Hour, and Webmaster on the Roof.
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23. Andy Beal
Andy Beal is an internet marketing consultant, award-winning blogger, professional speaker, and co-author of the critically-acclaimed book Radically Transparent: Monitoring & Managing Reputations Online. Amongst the nominations Andy received was one from Lee Odden who nominated Andy because “[he] is a digital marketing pioneer recognized by many for his SEO and online reputation management expertise. He's a published author (Radically Transparent), blogger, public speaker and consultant.” Mike Moran also chose him because he “writes the terrific Marketing Pilgrim blog and oversaw development of Trackur this year.”
Andy is one of the world’s most respected internet marketing consultants and highly respected sources of internet marketing advice. Andy Beal is founder and editor of Marketing Pilgrim, an award winning news publication that covers internet marketing news and trends.
As Mike mentioned, he is also the founder of Trackur.com, a comprehensive and affordable online reputation-monitoring and brand-tracking tool which was released in 2008.
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22. Chris Brogan
Chris Brogan is a ten year veteran of using social media and technology to build digital relationships for businesses, organizations, and individuals. Chris writes articles and blogs at [chrisbrogan.com], a blog in the Top 20 of the Advertising Age Power150, and in the Top 100 on Technorati.
Lee Odden nominated Chris Brogan because he “is by far one of the most influential social media marketers online. There are plenty of pundits, but Chris is a social media practitioner that lives and breathes social media in the same way be consults with clients.”
Chris is also cofounder of the new media conference series PodCamp, which explores the use of new media community tools to extend and build value.
He recently became president of New Marketing Labs, a social media agency. He runs the New Marketing Summit events with CrossTech Media. He also frequently attends and speaks at marketing and social media events, sharing his passion for all things social media.
Chris won the Mass High Tech All Stars Award for thought leaders in 2008. He has been quoted in US News & World Report, The Montreal Gazette, Newsweek, among others.
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21. Bryan Eisenberg
The cofounder of Future Now, an interactive marketing optimization firm, Bryan is alwyas contributing in some way to enhance the general understanding of online marketing. Bryan is publisher of the popular marketing optimization blog GrokDotCom; his posts in particular are always insightful.
He is co-author of the Wall Street Journal, Business Week, USA Today, and New York Times’ bestselling books Call to Action, Waiting For Your Cat to Bark, and the latest book Always Be Testing. His editorial contributions alone have earned him a spot in our top online marketers list of 2008.
Bryan has keynoted events for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, and the Canadian Marketing Association.
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20. Geoff Ramsey
eMarketer has become a source of research and analysis on Digital Marketing and Media. eMarketer is "The First Place to Look" for market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies. eMarketer aggregates and analyzes information from over 3,000 sources, and brings it together through analyst reports, daily research articles and the most comprehensive database of e-business and online marketing statistics in the world.
Geoff Ramsey is at the helm of his company. As CEO and co-founder of eMarketer, Geoff is on the cutting edge of new research statistics, trends and best practice, covering every aspect of marketing in the digital age.
Prior to starting eMarketer, Geoff worked at several large New York ad agencies, including TBWA and Ogilvy & Mather.
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19. Ben McConnell
Web 2.0 is about customers taking control of the marketing message. Ben McConnell is the expert on word of mouth marketing and its affect on customer loyalty.
Ben is the author (with Jackie Huba) of "Citizen Marketers: When People are the Message," for which the Wall Street Journal proclaimed "drop everything and read this book." He is also the author of "Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force," which the New York Times called "the new mantra for entrepreneurial success." He is also the co-author of the Church of the Customer blog.
In 2008, Ben and Jackie Huba founded the Society for Word of Mouth, a free social network for the true believers of word of mouth (or the merely curious). The "society" aims to a premium educational resource for making word of mouth fundamental to the DNA of any organization.
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18. Robert Scoble
Robert Scoble is an avid blogger, technical evangelist, and author. Scoble is best known for his blog, Scobleizer, which came to prominence during his work as a technical evangelist at Microsoft. He currently works for Fast Company as a video blogger. He is also co-author of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers. His work in social media and blogging have earned him a spot on our list.
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17. Chris Pirillo
Geek, Internet Entrepreneur, Hardware Addict, Software Junkie, Book Author, Once TV Show Host, Technology Enthusiast, Shameless Self-Promoter, Tech Conference Coordinator, Early Adopter, Idea Evangelist, Tech Support Blogger, Bootstrapper, Media Personality, Technology Consultant, Thicker Quicker Picker Upper. If you’re all that, you’ve definitely earned the right to join the list!
Chris Pirillo has been participating in Internet conversations since 1992. He launched Lockergnome.com as a content publishing network and building Gnomedex to be one of the blogosphere’s highly regarded conferences. He publishes a personal blog and lifecast to tens of thousands of viewers, and is a top subscribed partner on YouTube.
Chris is one of the “Top 100″ most subscribed to on YouTube. His daily email newsletter goes out to 100,000+ confirmed opt-in subscribers. He launched what is now a prolific blog network in 1996, and started hosting his own tech conference series in 2001.
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16. Richard MacManus
Richard MacManus is the Founder and Editor of ReadWriteWeb, amongst the world's 50 most popular blog. He started ReadWriteWeb as a hobby back in 2003. Since then, he has been able to turn it into a full-time job that earns him a comfortable living.
Richard does not only blog about technology but rather provides great insights to the future trends of technology and marketing online.
Richard co-founded the Web 2.0 Workgroup and from September 2005 – December 2006 he started and ran the Web 2.0 Explorer blog at ZDNet. He also co-founded and was Executive Editor of Micro Media Corporation, a multi-channel leadership program in Web and Media 2.0 that operated under the brand name TransMission.
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15. Lee Odden
Lee Odden is CEO of TopRank Online Marketing, which combines natural search optimization, social media marketing, and new media public relations to help clients increase sales and brand visibility online. Lee has been involved in and contributed to online marketing for 11 years, which earns him a place in our 2008 top online marketers list.
Lee has been quoted in The Economist, U.S. News and World Report and
contributes articles to iMedia Connection, MediaPost and DM News. He speaks
regularly at industry conferences on a wide range of topics, including SEO,
blog marketing, and online public relations.
Lee is also the author of the popular Online Marketing Blog, which is ranked
as a top marketing blog by Advertising Age and among Technorati's "Top 50
Most ‘Favorited’” blogs
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14. John Chow
In April 1999, John started a little technology site call The TechZone. That site has grown to become one of the largest hardware tech sites on the net. Currently the site has over 10,000 pages and gets over 200,000 page views per day. Since then, he started one of the more popular make money online blogs that enjoys close to 45,000 RSS subscribers. John’s huge following and ability to grow at such tremendous rates got him the recognition and nominations to join our list.
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13. Arianna Huffington
Arianna Huffington is the co-founder and editor-in-chief of The Huffington Post, a nationally syndicated columnist, and author of twelve books. She is also co-host of “Left, Right & Center,” public radio’s popular political roundtable program. Her continuous dedication and perseverance have earned her a spot on our list.
In May 2005, she launched The Huffington Post, a news and blog site that has quickly become one of the most widely-read, linked to, and frequently-cited media brands on the Internet.
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12. Jason Calacanis
Some people hate Mahalo, many are indifferent to it, while others like it. Regardless to what you might think of the human powered search engine, Jason Calacanis made a name for himself over the last few years in the online marketing circles. Mahalo is going through tough times during the economic meltdown.
Most notable in 2008, is JasonNation where Jason began streaming video from his home and office using the mobile video streaming service Qik and Ustream. He usually informs his fans when he will be streaming live by announcing it through his Twitter account.
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11. Jeremy Schoemaker AKA Shoemoney
Jeremy is an important player in the search engine marketing world. His blog is one of the more popular SEM blogs online. Jeremy’s knowledge and expertise make him one of the top go-to guys for PPC, arbitrage, SEM, branding, and online income optimization. His weekly Internet radio show Net Income allows listeners to hear Jeremy’s honest assessment about his failures and successes in the online marketing space.
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