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How to get on the first page of Digg in less than 4 weeks.
Barack Obama has lead a very unique, successful online campaign that I believe has helped him achieve the popularity, excitement, and buzz this past year. However, last week, when I browsed to his website I found that his site may be falling into what we like to call: creating FUDs (fears, uncertainties, and doubts).
Continue reading Warning: Actions May Lead to a Severe Case of FUDs
If you follow the list of top online retailers in terms of conversion, you must notice that online flower stores usually make it to the top of the list on a regular basis.
In June of this year 3 flower/gift online stores stood out amongst the top 5 e-tailers by conversion rate.
These three ecommerce sites are:
Continue reading Analysis of the Top Converting Online Retailers: Best of Ecommerce
By now I expect you have seen Khalid’s interview with Digg top user where the mystery user says he charges handsomely for submissions and promotion. Digg needs to take careful note, there could be some profit in it for them …
Continue reading A Profitable Idea for Digg
Well, here is the interview I promised couple of weeks ago to publish. To set the record straight, there are couple of things I wanted to point out:
The top Digg user only agreed to do this interview if we kept his identity secret. I am honoring this agreement since I think some of the information he shares will hurt his relationships with the Digg community. I also paid him for the interview. I do not see an issue with this because we do pay our writers for good content. Also, the answers this user provides are not true for every top user on Digg. I know some of the top users via both personal and professional relationships. The information is not reflective of how they deal with the Digg community. Finally, whether you agree with this user or not, what he describes are common practices. Love them or hate them, they do exist. I think the Digg system and its lack of transparency will always foster such behavior.
Continue reading An interview with Digg top user
Take two entrepreneurs.
One is a middling success. Doing OK, not great. Keeps things safe as a priority. Growth in single digits, has been that way for a while.
The second entrepreneur has made and lost millions.
Which of these business people do you most relate to? Continue reading Are You Willing to Bet on Yourself?
Two weeks ago I posted a blog about whether or not to publish an interview we conducted with one of Digg’s top users. The response I got, as I expected, was mixed. I received any emails and comments encouraging me to publish the interview, and as many angry emails and comments telling me not to publish it.
The other consideration we had was with the top user. They had a lot of concerns around a community backlash if we proceed with publishing the post.
I see several options on the table: publish the interview to our RSS subscribers or our mailing list, publish it on our blog in full, or skip publishing the interview all together.
After talking with the team and the top digg user, we’ve decided to move forward and publish the interview in full on our blog. We will publish the interview this coming Tuesday 9/4/2008.
TopRank published a list of the top SEO blogs by RSS membership back in April of this year. And while RSS membership is a great indicator of how powerful a blog is, there are few other factors to measure the power and reach of a blog. So, for the purposes of this post, we will list the top SEO blogs based on several criteria:
Continue reading Top SEO blogs: The Ultimate Rank
With companies of all sizes cramming into the blogoshpher bubble like circus clowns in a VW bug, the results are just about as frightening — although, nothing is a freaky as a clown, let alone tons of clowns. (Shudder.)
Kidding aside, the threat these poor excuses for blogs pose to the more serious in the sector is real. It seems that so many late-to-the-game corporate blogs just want to look like they have content, so they flood their feed with PR and poorly constructed ad copy.
By clogging the search engines with 1,000’s of stripped-down press releases, these PR-churns mess with their own ability to succeed (assuming they offer content on anything other than clowns). That’s right, filling the void with noise ends up drowning everything out.
So how can the corporate machine wise-up and kick the lackluster habits?
With content, of course!
The minds over at Buildify came up with a couple of suggestions for getting rid of ad copy and fake bloggers, and I couldn’t agree more. Cut the posers out and add a little meat to the flimsy ad copy.
But is hiding the ads behind information going to clean up the mess on the search engines, or just confuse everyone more? My vote, as it is with most things having to do with social choices, is that the masses will still miss the point and the companies will keep churning out the posts, but now with more fat.
Continue reading Don’t tow the line: Simple ways to clean up that company blog
A common theme with corporate sites, ecommerce and service oriented sellers I speak to is what I call “The lights are on but nobody is home” syndrome.
What is this sales-killing malady and how can you solve it?
Read on!
Continue reading Can Customers Tell You Are Open for Business?
1. Any chump can put a char on a hot dog. Testing a website takes a little more than coming up with hundreds of variables to test on a single page. Use your time to understand what variables would actually make a difference with your site visitors.
2. Slow work days call for DIY optimization work. You don’t have to wait for outside consultants to tell you how to implement small changes in your website. Take some initiative.
3. A tan should be the sum of your summer experience not a bullet point on your to do list. Conversion optimization for ecommerce is an ongoing process. Forget about doing one optimization project and thinking that you are done. There is more room for improvement.
Continue reading New Rules of Ecommerce: Hot Dogs, Tanning and Sex on the Beach
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