With companies of all sizes cramming into the blogoshpher bubble like circus clowns in a VW bug, the results are just about as frightening — although, nothing is a freaky as a clown, let alone tons of clowns. (Shudder.)

Kidding aside, the threat these poor excuses for blogs pose to the more serious in the sector is real. It seems that so many late-to-the-game corporate blogs just want to look like they have content, so they flood their feed with PR and poorly constructed ad copy.

By clogging the search engines with 1,000’s of stripped-down press releases, these PR-churns mess with their own ability to succeed (assuming they offer content on anything other than clowns). That’s right, filling the void with noise ends up drowning everything out.

So how can the corporate machine wise-up and kick the lackluster habits?

With content, of course!

The minds over at Buildify came up with a couple of suggestions for getting rid of ad copy and fake bloggers, and I couldn’t agree more. Cut the posers out and add a little meat to the flimsy ad copy.

But is hiding the ads behind information going to clean up the mess on the search engines, or just confuse everyone more? My vote, as it is with most things having to do with social choices, is that the masses will still miss the point and the companies will keep churning out the posts, but now with more fat.

For that reason, corporate bloggers need to take some time with the blogging basics — a visit to Problogger or CopyBlogger wouldn’t kill them — and start pulling back. It’s a simple game of quality over quantity, and of course, making lists.

Two more tips:

1) Scale back

For starters, do we need to know about every digital frame on the market? Wouldn’t we just do a Google search if we did? If the corporate goal is to have the most posts at the end of the day, then I’m wrong. But if the goal is moving product, then talking about the stuff we already know they make is silly. We’re on their blog, after all!

More than anything, though, clogging everyone’s google reader with 5oo new posts — not one of which is worth reading — is the fastest was to cut your subscription numbers. Clean up or get cleared out.

2) Make friends with stuff

We’ve all experienced that moment when you meet a new person and like John Cusack and the girl from the Cosby Show in High Fedelity, you have a great “stuff date.” Companies take notice, if your customers like your product, it just so happens you might have more in common than you think. Hip-up those corporate blogs with notes and reviews on stuff your customers might like. For instance, a sneaker company blog could talk about music or sports (as they relate to sneakers, sure). It’s the company blog, shouldn’t it reflect the personality the company wants to have?

In other words, take your blog somewhere. Anywhere. Form a blog community and watch it grow, just like successful marketers have done with communities around products in the real world.

Those are my two cents, and two tips. Now, readers, what are your favorite corporate blogs? And, more importantly, let’s embarrass the posers. Where can we go to see some real corporate blog train wrecks?

Note from Khalid: this post was written by Andew Nealon. He will be joining our blogging team soon