Comments on: 8 Best Kept Secrets To Fine-Tuning your E-mail Marketing Campaigns http://www.invesp.com/blog/business/8-best-kept-secrets-to-fine-tuning-your-e-mail-marketing-campaigns.html Conversion Rate Optimization Blog Mon, 30 Jan 2012 16:07:43 +0000 hourly 1 http://wordpress.org/?v=3.1 By: A http://www.invesp.com/blog/business/8-best-kept-secrets-to-fine-tuning-your-e-mail-marketing-campaigns.html#comment-4282 A Tue, 24 Feb 2009 22:38:39 +0000 http://www.invesp.com/blog/business/8-best-kept-secrets-to-fine-tuning-your-e-mail-marketing-campaigns.html#comment-4282 Great and very informative article but I have a question about the inputs to the statistical significance calculator. It asks for "percentage response" but you entered the actual numbers of conversions. Is this an error or am I missing something? Great and very informative article but I have a question about the inputs to the statistical significance calculator. It asks for “percentage response” but you entered the actual numbers of conversions. Is this an error or am I missing something?

]]> By: cd http://www.invesp.com/blog/business/8-best-kept-secrets-to-fine-tuning-your-e-mail-marketing-campaigns.html#comment-3134 cd Wed, 06 Aug 2008 09:22:38 +0000 http://www.invesp.com/blog/business/8-best-kept-secrets-to-fine-tuning-your-e-mail-marketing-campaigns.html#comment-3134 it seems to be a good way. but when i send my emails, more of them go to spam or junk emails. i'm afraid that my email is in spam list . what can i do ? king regards it seems to be a good way. but when i send my emails, more of them go to spam or junk emails. i’m afraid that my email is in spam list . what can i do ?

king regards

]]> By: Bloggers Digest - 5/16/08 - Get Elastic Ecommerce Blog http://www.invesp.com/blog/business/8-best-kept-secrets-to-fine-tuning-your-e-mail-marketing-campaigns.html#comment-2585 Bloggers Digest - 5/16/08 - Get Elastic Ecommerce Blog Fri, 16 May 2008 14:23:39 +0000 http://www.invesp.com/blog/business/8-best-kept-secrets-to-fine-tuning-your-e-mail-marketing-campaigns.html#comment-2585 [...] title says it all: 8 Best Kept Secrets to Fine Tuning Your E-mail Marketing Campaigns from Invesp conversion expert Khalid [...] [...] title says it all: 8 Best Kept Secrets to Fine Tuning Your E-mail Marketing Campaigns from Invesp conversion expert Khalid [...]

]]> By: Lucio Ribeiro http://www.invesp.com/blog/business/8-best-kept-secrets-to-fine-tuning-your-e-mail-marketing-campaigns.html#comment-2568 Lucio Ribeiro Tue, 13 May 2008 06:50:18 +0000 http://www.invesp.com/blog/business/8-best-kept-secrets-to-fine-tuning-your-e-mail-marketing-campaigns.html#comment-2568 Hi Khalid, good text mate, good to bring email back to the light. James, I know you are passionate about email but you allow me to add another point. Your campaigns needs to be breaken down according to your goals. It seems obvious but sometimes it just isn't done.timing/level of your cutomers If Data is gold, timing is diamond. A Sales process involves (at least should involve) these five elements – -getting leads, -nurturing those leads, -building the relationship, -making the sale, and -maintaining the relationship. Most companies focus on just one step – making the sale. Cheers Lucio Hi Khalid, good text mate, good to bring email back to the light.

James, I know you are passionate about email but you allow me to add another point.

Your campaigns needs to be breaken down according to your goals. It seems obvious but sometimes it just isn’t done.timing/level of your cutomers

If Data is gold, timing is diamond.

A Sales process involves (at least should involve) these five elements –
-getting leads,
-nurturing those leads,
-building the relationship,
-making the sale, and
-maintaining the relationship.

Most companies focus on just one step – making the sale.

Cheers
Lucio

]]> By: James Duthie http://www.invesp.com/blog/business/8-best-kept-secrets-to-fine-tuning-your-e-mail-marketing-campaigns.html#comment-2567 James Duthie Mon, 12 May 2008 22:59:11 +0000 http://www.invesp.com/blog/business/8-best-kept-secrets-to-fine-tuning-your-e-mail-marketing-campaigns.html#comment-2567 This is a good list, and I'm glad to see email marketing getting some air time. One important point I think you've missed is relevance - giving customers what they want. The best way to improve customer engagement and your email campaign results is to understand exactly what your customers want, and deliver relevant offers accordingly. When emails actually address personal customer needs, they'll get opened and read. Relevance is achieved via customer understanding, and customer understanding is achieved via data. So data is another point to add to the list. An effective email marketing program revolves around customer data such as preferences (nominated by the customer) and behavioural analysis (purchase history). This is the type of data that really allows communications relevance to be achieved. This is a good list, and I’m glad to see email marketing getting some air time. One important point I think you’ve missed is relevance – giving customers what they want. The best way to improve customer engagement and your email campaign results is to understand exactly what your customers want, and deliver relevant offers accordingly. When emails actually address personal customer needs, they’ll get opened and read.

Relevance is achieved via customer understanding, and customer understanding is achieved via data. So data is another point to add to the list. An effective email marketing program revolves around customer data such as preferences (nominated by the customer) and behavioural analysis (purchase history). This is the type of data that really allows communications relevance to be achieved.

]]> By: hypnotherapy london http://www.invesp.com/blog/business/8-best-kept-secrets-to-fine-tuning-your-e-mail-marketing-campaigns.html#comment-2537 hypnotherapy london Fri, 09 May 2008 13:49:04 +0000 http://www.invesp.com/blog/business/8-best-kept-secrets-to-fine-tuning-your-e-mail-marketing-campaigns.html#comment-2537 Thanks a lot for making the secrets open.Keep it up. Thanks a lot for making the secrets open.Keep it up.

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