It’s almost 6 months into 2009 and a great time to reevaluate resolutions and goals. Honestly, I don’t even know how these first months passed so quickly, I’m still getting my feet wet! But really, businesses at this point have a better idea of where their company is going during this recession, what major final decisions they will be making, and whether or not it’s a good time for their company to make any “investments.”
For us here at Invesp, we’ve decided to push forward, regardless of how business is going, not that we’re complaining. We’re of the mentality that if we don’t invest big now and work hard now, then when?
What I’ve noticed with clients though is that we get either extremes. Some are eager to shine at a time when every other company out there is afraid to spend an extra dime. These companies are likely to sign up with us within 1 week. On the other extreme there are those companies that can’t contemplate spending another dime during tough times.
And then there are the in-betweeners: companies that the sales cycle lasts a year or more until they muster the courage, or others that contact us but then disappear for a while until they’re ready to negotiate again. It’s interesting to see the different attitudes and business mentalities during these times. More interesting, of course, will be to see which companies fair well at the end of the storm.
So what was your resolution for your business? Was it growth, or stability? If you want to maintain stability what are you doing, just riding it out without venturing into different initiatives? Or does stability mean taking necessary steps to maintain last year’s status? Whatever it is, now is a great time to evaluate how far along you’ve come and consider next steps. Share with us what your resolutions were, and what you are doing to achieve them.
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