Anyone who sells anything will likely at some point come across this scenario.

“My neighbors cousins nephew can do it cheaper”

“I only have $20 for the website now we have bought those full color brochures … do you want one? I am trying to get rid of them”

“Our business cards are green because the CFO’s wifes fortune teller told her it was a lucky color”

In the first example the person was confusing the low cost of a 14 year old local lad building the website translating into good value, whereas we all know that just because the kid can code doesn’t mean they will see any business from it.

The second example sees the hapless customer wasting their entire marketing budget on brochures because, well, everyone needs a brochure, right? Right? All too often I have seen companies spend thousands on brochures that have ended up in so many trash cans, but not spent anywhere near the same on their website.

Finally, the value of advice should be even more critically analyzed. Following bad advice could be the worst risk your business could take, which as you know, could cost you dearly.