Comments on: Is Your Company Real or Inflated? http://www.invesp.com/blog/business/is-your-company-real-or-inflated.html Conversion Rate Optimization Blog Mon, 30 Jan 2012 16:07:43 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Austin http://www.invesp.com/blog/business/is-your-company-real-or-inflated.html#comment-1666 Austin Tue, 01 Jan 2008 15:48:39 +0000 http://www.invesp.com/blog/business/is-your-company-real-or-inflated.html#comment-1666 Our company does business primarily over the web, and the website looks like a million dollars. We had a visitor from a very large company that we do business with, and he was not impressed with our facilities. How could he have been? We weren't in some corporate business park, we were in a century old building in a small town in Utah. But we explained that, hey, we're just some small town guys and this is who we are. If he picked up that we weren't being sincere, it would have been damaging for him to come visit us. And this guy is a big, big gossip in the industry, so it would REALLY have sucked. Our company does business primarily over the web, and the website looks like a million dollars.

We had a visitor from a very large company that we do business with, and he was not impressed with our facilities. How could he have been? We weren’t in some corporate business park, we were in a century old building in a small town in Utah.

But we explained that, hey, we’re just some small town guys and this is who we are. If he picked up that we weren’t being sincere, it would have been damaging for him to come visit us. And this guy is a big, big gossip in the industry, so it would REALLY have sucked.

]]> By: Technowerkz http://www.invesp.com/blog/business/is-your-company-real-or-inflated.html#comment-1641 Technowerkz Thu, 27 Dec 2007 23:10:43 +0000 http://www.invesp.com/blog/business/is-your-company-real-or-inflated.html#comment-1641 Have to agree 100% with TigerTom. The size of the company doesn't matter. It's the personal touch that sets companies apart nowadays. Have to agree 100% with TigerTom. The size of the company doesn’t matter. It’s the personal touch that sets companies apart nowadays.

]]> By: Chris Garrett http://www.invesp.com/blog/business/is-your-company-real-or-inflated.html#comment-1620 Chris Garrett Thu, 20 Dec 2007 18:36:25 +0000 http://www.invesp.com/blog/business/is-your-company-real-or-inflated.html#comment-1620 @Todd - I can understand that relief as I think many companies want to know that the people they bought into will be the ones working for them. @Tim - Good point, you will always wonder if there is your account sat next to another massive company project if you just get whatever time is left over :) @TigerTom - Exactly, people make deals, not companies @Todd – I can understand that relief as I think many companies want to know that the people they bought into will be the ones working for them.

@Tim – Good point, you will always wonder if there is your account sat next to another massive company project if you just get whatever time is left over :)

@TigerTom – Exactly, people make deals, not companies

]]> By: TigerTom http://www.invesp.com/blog/business/is-your-company-real-or-inflated.html#comment-1619 TigerTom Thu, 20 Dec 2007 17:46:10 +0000 http://www.invesp.com/blog/business/is-your-company-real-or-inflated.html#comment-1619 The personal touch is very important. A good salesman can take his clients with him when he leaves a company; they want HIM, not a nebulous entity. The personal touch is very important. A good salesman can take his clients with him when he leaves a company; they want HIM, not a nebulous entity.

]]> By: Tim McGuiness http://www.invesp.com/blog/business/is-your-company-real-or-inflated.html#comment-1616 Tim McGuiness Wed, 19 Dec 2007 19:15:34 +0000 http://www.invesp.com/blog/business/is-your-company-real-or-inflated.html#comment-1616 I've found the same thing. It's interesting, mid-level people tend to be impressed with big names like IBM etc, but CEO's want to know that they are a priority for you, not just the 156th most important client. In fact, with our biggest customer, the CEO picked us because he wanted a smaller company would be somewhat dependent and fully committed to his success. And over the years, it's exceeded both our expectations. I’ve found the same thing.

It’s interesting, mid-level people tend to be impressed with big names like IBM etc, but CEO’s want to know that they are a priority for you, not just the 156th most important client.

In fact, with our biggest customer, the CEO picked us because he wanted a smaller company would be somewhat dependent and fully committed to his success.

And over the years, it’s exceeded both our expectations.

]]> By: Todd Cabral http://www.invesp.com/blog/business/is-your-company-real-or-inflated.html#comment-1614 Todd Cabral Wed, 19 Dec 2007 14:58:15 +0000 http://www.invesp.com/blog/business/is-your-company-real-or-inflated.html#comment-1614 Great post, Chris. I have a small (2 person) consultancy, and we market ourselves under a company name. When we go in to pitch, we constantly get the question "so is it just you two?" In the beginning we thought it was better to look bigger, so we used the opportunity to talk about our network of partners. One day we changed the answer to a simple "yes," and a profound look of relief came over the prospect across the table. "I'm so glad," he said, and we won the business. While we still use a company name, interactions like that have led to us presenting "just us two" as a positive, and the reaction from prospects continues to be one of relief. Great post, Chris. I have a small (2 person) consultancy, and we market ourselves under a company name. When we go in to pitch, we constantly get the question “so is it just you two?” In the beginning we thought it was better to look bigger, so we used the opportunity to talk about our network of partners. One day we changed the answer to a simple “yes,” and a profound look of relief came over the prospect across the table. “I’m so glad,” he said, and we won the business.

While we still use a company name, interactions like that have led to us presenting “just us two” as a positive, and the reaction from prospects continues to be one of relief.

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