I would point out that “me too” products aren’t all bad–as long as you’re adding something unique or bringing something better to the table. In fact, quite often the ongoing evolution of “me too” products bring about massive trends and change for the better.

Having said that, I think you’re right that a majority of copycatters are just trying to ride on the coattails of the true innovators instead of bringing that new, special something to it.

And still people and companies do not understand this.