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	<title>Comments on: The Right to be on Top</title>
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	<link>http://www.invesp.com/blog/business/the-right-to-be-on-top.html</link>
	<description>Conversion Rate Optimization Blog</description>
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		<title>By: Luca Govoni</title>
		<link>http://www.invesp.com/blog/business/the-right-to-be-on-top.html#comment-2701</link>
		<dc:creator>Luca Govoni</dc:creator>
		<pubDate>Wed, 28 May 2008 09:40:46 +0000</pubDate>
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		<description>As your company becomes famous it is easier job for you to reach to others connection to public becomes stronger .Your company will be talked about everywhere. You have right to be on top</description>
		<content:encoded><![CDATA[<p>As your company becomes famous it is easier job for you to reach to others connection to public becomes stronger .Your company will be talked about everywhere. You have right to be on top</p>
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		<title>By: acne</title>
		<link>http://www.invesp.com/blog/business/the-right-to-be-on-top.html#comment-2700</link>
		<dc:creator>acne</dc:creator>
		<pubDate>Wed, 28 May 2008 08:00:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/business/the-right-to-be-on-top.html#comment-2700</guid>
		<description>You don&#039;t have to be big for your brand to be big. By building a dedicated group of users or customers, small companies can create formidable brand power. Take example like Mozilla, Pom Wonderful and Craigslist.</description>
		<content:encoded><![CDATA[<p>You don&#8217;t have to be big for your brand to be big. By building a dedicated group of users or customers, small companies can create formidable brand power. Take example like Mozilla, Pom Wonderful and Craigslist.</p>
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		<title>By: Ayo Ijidakinro</title>
		<link>http://www.invesp.com/blog/business/the-right-to-be-on-top.html#comment-2587</link>
		<dc:creator>Ayo Ijidakinro</dc:creator>
		<pubDate>Fri, 16 May 2008 14:58:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/business/the-right-to-be-on-top.html#comment-2587</guid>
		<description>Hi Ayat,

This is a great post.  To me the following line was the most powerful aspect of the entire article:

&quot;When it comes to your website, state the value proposition early on so as visitors enter your website they know they are in the right place, and they can see that you truly will give them exactly what they are looking for.&quot;

This is probably the most powerful use of a website&#039;s tagline.  We are all skeptical when we hit a website as to whether that website can actually help address our problem.  Thus, a useful tagline allows the visitor to immediately see that the website is relevant and will keep the visitor on the website.

I am in the process of changing the tagline on my website for this exact reason, and I advise anyone looking to improve their site&#039;s conversion to do the same.

Best,
Ayo</description>
		<content:encoded><![CDATA[<p>Hi Ayat,</p>
<p>This is a great post.  To me the following line was the most powerful aspect of the entire article:</p>
<p>&#8220;When it comes to your website, state the value proposition early on so as visitors enter your website they know they are in the right place, and they can see that you truly will give them exactly what they are looking for.&#8221;</p>
<p>This is probably the most powerful use of a website&#8217;s tagline.  We are all skeptical when we hit a website as to whether that website can actually help address our problem.  Thus, a useful tagline allows the visitor to immediately see that the website is relevant and will keep the visitor on the website.</p>
<p>I am in the process of changing the tagline on my website for this exact reason, and I advise anyone looking to improve their site&#8217;s conversion to do the same.</p>
<p>Best,<br />
Ayo</p>
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		<title>By: Heida</title>
		<link>http://www.invesp.com/blog/business/the-right-to-be-on-top.html#comment-2579</link>
		<dc:creator>Heida</dc:creator>
		<pubDate>Thu, 15 May 2008 20:32:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/business/the-right-to-be-on-top.html#comment-2579</guid>
		<description>Yes, I can see where smaller companies can outdo bigger companies.  While the bigger companies understands their customers it seems to me the understand them as a whole and don&#039;t have a way to understand each individual.  They don&#039;t have the time.  

Smaller companies who can take the time to understand the individual, and connect to the individual would outrank the big companies in my book.</description>
		<content:encoded><![CDATA[<p>Yes, I can see where smaller companies can outdo bigger companies.  While the bigger companies understands their customers it seems to me the understand them as a whole and don&#8217;t have a way to understand each individual.  They don&#8217;t have the time.  </p>
<p>Smaller companies who can take the time to understand the individual, and connect to the individual would outrank the big companies in my book.</p>
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