Since voting started on the 2009 top online marketers yesterday, I wanted to put a quick list of the twitter ids for the nominees. (names appear in alphabetical order)

Continue reading Twitter IDs: 2009 Top Marketers Nominees

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In our previous post, we called for nominations for the Top 100 Internet Marketers of 2009. We received a great response, and are pleased to announce the nominees for this year’s Top 100.

To help us finalize our list of the top leaders and thinkers in Internet marketing this year, cast your vote now. Voting will take place until mid night 12/13/2009.

We look forward to your votes. Stay tuned for the final results!

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After the successful launch of last year’s list of top marketers, we are launching our second annual list of the world’s most influential Internet marketers, and we need your help!

If you or someone you know demonstrated outstanding leadership and achievements in the Internet marketing industry this year, please feel free to complete the 2009 top marketers nomination form. Last year list generated close to 750,000 views and over 12,000 nominations and votes.

With your recommendations, our selection committee will create a list of nominees for our readers to vote on from November 23rd to December 4th. Based on your votes and our criteria, we will reveal the final top 100. Please note that nominations will be accepted through November 15, 2009.

We look forward to your submissions!

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While I enjoyed networking at the SES conference in San Jose tremendously, I can’t critic the conference from an attendee perspective since I only attended a few sessions. I did notice that there were fewer than anticipated registrants, but popular sessions were packed. My session was titled (and yes, it was a popular session): Real World Multivariate Testing – and I was on a panel with Trevor Claiborne of Google, Jim McDonald of Match.com, and Dan Sprinkle of Acronym.

Multivariate testing is recommended during conversion optimization, and actually, each recommendation we give our clients is paired in some way with a few testing scenarios to maximize results. My focus during the session though, because most of the panelists were focusing on the benefits, was to shed light onto some of the challenges many listeners may not be aware of.

Continue reading Real World Multivariate Testing: SES San Jose 2009

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When we get around to any discussion about customer service, and in particular customer satisfaction, a phrase is almost guaranteed to come up:

The customer is always right

But is that really true?

Continue reading Is the Customer Always Right?

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When was the last time you invested in your business? Have you scaled back your investment recently, or increased it? Are you updating your knowledge and skills, or hoping that the expertise you have gained previously will see you through industry changes now and in the future?

Continue reading Are You Investing in Your Business or Sucking it Dry?

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It’s almost 6 months into 2009 and a great time to reevaluate resolutions and goals. Honestly, I don’t even know how these first months passed so quickly, I’m still getting my feet wet! But really, businesses at this point have a better idea of where their company is going during this recession, what major final decisions they will be making, and whether or not it’s a good time for their company to make any “investments.”

Continue reading About 6 months down and 6 months to go – what’s your business up to?

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A few recent calls with clients and prospects inspired this post. After discussing our programs with some companies, their true hesitation to move forward was revealed: They had been badly burned before with other conversion optimization companies, and weren’t ready to give it another try. This is disappointing for several reasons, but mostly because the complaints were straightforward, ABC business relationship complaints!

For all you consultants some advice, for all you unhappy clients of consultants, finally, retribution:

Continue reading It’s Consultancy Stupid!?!

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We have a light travel schedule over the next few weeks. But if you are attending one of these conferences and would like to meet, drop us a line.

I am speaking at the ACCM 2009, which is “the Largest Conference for 360 Marketers.” I will be part of two web clinic sessions.

We will be speaking at Refresh Detroit on May 19th. You can read Ayat’s full post.

We will be attending the IRCE 2009 at Boston this year. The Invesp team is part of the pre-show clinics held on Monday 6/15.

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The grim realities in Detroit, thousands of auto workers being laid off and foreclosed homes flooding the markets, make it seem as if there is little to no hope for this city. But there are sparks of inspirations that I see on a daily basis that tell me, it’s not over and I’m not giving up on my city just yet!

Whether it’s local entrepreneurs taking initiative, people coming together to plan the next big thing, or local artists just trying to make a difference; Detroit is always buzzing with ideas and passionate individuals. Every week there are tweet-ups and meet-ups of sorts. People are connecting, networking, and trying to bring business to each other because we’re all in this together.

Most recently I was approached by a group called Refresh Detroit asking for a talk to a group of business owners and professionals on conversion optimization. I was happy to see locals tapping into the many resources we have available within a short distance from our offices. For all you Michiganders, Khalid and I will be giving a great presentation at Wayne State University, May 19th @ 6 pm. Don’t miss out.

For everyone else in the blogsphere, don’t give up on MI just yet – there’s something great happening in this state and in particular, in the city of Detroit! 

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