Conversion Rate Optimization Blog

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This blog is brought to you by the team at Invesp, a conversion optimization company.


Meet the authors of the invesp blog: Ayat, and Khalid.

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Posted in (Miscellaneous)

new rules of marketing & PR

The winner for the comment give-away will win a free copy of “The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly” by David Meerman Scott. I think the name says it all!

Here are few of the comments on this book from the readers at Amazon:
Continue reading This week book gift: The New Rules of Marketing and PR

Posted in (Miscellaneous)

The winner for our weekly comments contest is Brandon Watts. Brandon won a copy of “What They Don’t Teach You At Harvard Business School: Notes From A Street-Smart Executive” by Mark McCormack. Congratulations Brandon!

By khalid on August 17, 2007 12:00 pm
Posted in (Miscellaneous)

I have about 70 blogs I read regularly. But there are couple that I always start my day reading because frankly their content is unique and refreshing.

Create Business Growth: fresh, different and interesting topics every day!

If you are active on online forums, you must be familiar with Steve [a.k.a. vangogh]

And I think everyone knows Chris Garrett but did you know that he also started authority blogger forum, one of my all time favorite forums for bloggers.

If you want to learn read quality posts about online marketing and advertising, then  Muhammad Saleem at Pronet advertising is your man.

We talk a lot about conversion optimization on our blog. One of my favorite blogs on the topic is Lead optimize by Chris Denny who guest blogs with invesp as well.

Posted in (Miscellaneous)

Don’t forget that before August 31st, we will pick one lucky RSS subscriber to win either $400 or $800 in cash!

All you have to do is subscribe to our RSS feed and look for a secret word that will be included at the end of one of our posts. The message will only be shown to those viewing via RSS.

So, subscribe to the invesp blgo feed here.

And good luck!

By khalid on August 13, 2007 11:50 am
Posted in (Miscellaneous)

Let me start with a confession: UI is not my strongest skill. Actually I survived for 15 years in the software industry without having to touch any html (jsp in my case).  Of course, that all changed with our blog. In my attempt to move the blog from Joomla to WP, I customized the WP template to match our Joomla design. Everything looks good. Except, well for the white space that appears whenever it feels like it. You can see the whitespace problem here. Needless to say, IE and Fire fox don’t behave the same way. Something I feel IE is to blame for. But you will notice that some of our posts will have a large white space in them. The only common factor where this happens is I use the html element blockquote. The css for it is defined as follows:

blockquote {
background:transparent url(http://www.invesp.com/site/v1/images/blockquote-invesp.png) no-repeat scroll left 0%;
clear:left;
font-family:Georgia,Times,serif;
font-size:1.1em;
font-style:italic;
line-height:1.75em;
margin:15pt 40px 15px;
min-height:35px;
padding:15px 0pt 15px 70px;
}

So, if you have any suggestions on how to fix this, please share them with us. Or bare with me as I try to figure out how to fix the problem.

An update: Yannis helped solve this issue on the Cre8asite Forums. Thanks A lot! The problem was with “clear:left” element in the css. I removed that and the problem is gone :)

Posted in (Miscellaneous)

The winner for the comment give-away will win a free copy of “What They Don’t Teach You At Harvard Business School: Notes From A Street-Smart Executive” by Mark McCormack. This is an essential anyone running a business must read. Within fifteen years, Mark took his small sports agency to be one of the largest in the world.

what they dont teach you

Here are few of the comments on this book from the readers at Amazon:

I really enjoyed reading this book and go back to it periodically and read sections. I think McCormick breaks everything down in a no-nonsense way. This is great for most things, but be on your guard.

And

This was one of the first business/management books I purchased upon my graduation from college in 1988. Since that time, I find myself reading the book at least once every 12 to 18 months to refresh my memory as well as my attitude.

Keep those comments coming and wish you all luck!

Posted in (Miscellaneous)

Inspired by the give-away running on one of my favorite blogs, create business growth, we are running a new give-away for the next few weeks. Every week we will randomly pick a visitor who left a comment on our blog and send them a free book. This is our way to say thank you to those who help make the discussion on our blog much more interesting.

How to enter?

Simple! Leave a “good” comment on one of our posts during the week and you will automatically be entered to win the contest. Of course, please make sure to include your email address so we can contact you. Winners who live outside of North America will receive a gift certificate from Amazon.com for the price of the book for that week.

Of course Spam comments are not eligible to win. The same applies to filler comments such as, “great posts.” We are looking for ways to enhance the conversation so that everyone can benefit.

Hmmm, so besides the book why should I leave a comment?

  • A blog is a two way conversation. Our goal from this blog is to listen, learn and engage each other. Comments are the only way to have a meaningful discussion.
  • But that is not all. Other readers on the site usually click on meaningful comments to learn more about person who left them. The more you comment, the more chances you have of people clicking on your name and visiting your site.
  • Still not sure? How about some link juice! Comments on our blog are no “no-follow”. This is our way to thank those who participate in the discussion.

How about your RSS feed contest?

Our $400 free give away is still running. Make sure to look for that secret word at the bottom of one of our posts in the next couple of weeks.

By khalid on August 11, 2007 11:33 pm
Posted in (Miscellaneous)

Big List - Search Marketing Blogs

I just noticed that the invesp blog made it to the BIGLIST of Search Marketing Blogs: top blogs on the Internet which is published by Top Rank Online marketing Blog.

By khalid on August 6, 2007 5:36 pm
Posted in (Miscellaneous)

If you do keyword research regularly, then here is a coupon that you might find useful. The guys at Trellian are giving a free one month subscription to their keyword discovery tool. What is the catch? You know there is always one? You have to sign up for one moth of the keyword service and you will get the second month for free. The regular price for the monthly subscription is $59. I guess it is like getting a 50% discount of the regular price. The coupon code is “ATCH KD PROMO”. It is valid until August 31st, 2007.

You also might be interested in learning how the different keyword research tools stack against each other.