This blog is brought to you by the team at Invesp, a conversion optimization company.
Does your PPC campaign need help?
Invesp offers
landing page
optimization
Online marketing has evolved tremendously over the last decade. Within a single decade the interest and need for understanding this space has grown to insurmountable lengths. And there are the select few carrying forward…
In compiling our second ranking of the Invesp’s Top 100 Marketers, we struggled with determining the exact criterion because every marketer has made contributions. We determined that marketing your company, your products or yourself had to meet four requirements.
Many people believe that value is part of what you make, that somehow there is such a thing as a “natural fair price”. We know as consumers this is not true, otherwise we would not pay for expensive spring water that is not as pure as what comes out of our tap, or as the following quote demonstrates, buy diamonds … Continue reading Are You Communicating Value?
Most companies I come across are wasting their marketing budget.
A lot of those companies are struggling right now, and I do not think it is a coincidence.
Want to know where the biggest profit leaks are coming from?
Continue reading How Your Marketing is Wasting You a Fortune
With this one simple change to any marketing campaign you can improve up to DOUBLE your results over all.
In fact, this small change has taken campaigns I have worked on from negative to super profitable.
The problem is, this tactic is so simple and straightforward, it is often overlooked.
Are you guessing what this important factor is? …
Continue reading Why You Could Be Doubling Your Marketing Results With This Simple Technique
It can be frustrating for people who want to grow their business using online techniques. Everything seems so complicated.
You do not just have the marketing stuff, which seems a weird combination of creativity and psychology, art and science (along with a large dose of good luck). Then there is all the technical stuff, like emails, websites and advertising.
In fact the technical stuff is largely a commodity now, outsource it to a reliable contractor and all you need is the marketing approach. Thankfully at its core this can be really simple.
I am sure you have experienced this or know someone close who has.
You see an offer, think it is exactly what you are looking for, and try to grab it while the deal is hot, only to be told “Sorry, we just sold the last one but we have this more expensive and less desirable option …”.
Continue reading Getting Really Sick of the Offer Bait and Switch
Someone just tried to sell me over the phone again. This was not a cold call, it was down right subzero.
When will people ever learn?
Continue reading Are You Using Caveman Techniques in Your Marketing?
Sometimes it is the small things that make the big difference in your sales. A company recently proved this to my family. Their $1 act of kindness was rewarded tens of thousands of times over!
Continue reading How Small Acts of Kindness Lead to Great Returns
Over the last couple of months, I had the chance to meet hundreds in the SEM/SEO industry. I attended a successful SES NY conference and spoke at SMX Toronto and ACCM in New Orleans.
Many companies are not admitting it, but this year has been a tough one. I spoke with an executive who runs a large PPC company. Their sales were down by 40% in the first two months of this year. Another executive who runs a mid size e-commerce operation told me that their international orders from the UK dropped by 90%. Their US sales dropped by 30% for the same period. The national unemployment rate is hovering around 8% with some states reporting much higher rates. Of course, our own city Detroit is reporting unemployment rate close to 23%. I am not here to talk about all the gloom and doom you already see. I also have little interest in telling you that online marketing is the way to go and that it will save your company. I am trying to understand the impact of this down turn on the practice of SEM/SEO industry. So, here are few trends I think you will see over the next 6 to 12 months.
Continue reading Online marketing: 6 trends in the next 12 months
My wife and I just went to buy a new car … and left with our old one.
You can learn a lot about sales technique by seeing how it is done badly from the other side of the counter!
Continue reading Learning How Not to Sell from a Car Salesman
Conversion Rate Optimization | Landing Page Optimization | Site Map
Copyright © 2006-2011 Invesp Consulting. All Rights Reserved.
The invesp blog is brought to you by Invesp.
Subscribe via RSS Feed