Shopping cart abandonment is one of those topics that I could really go on and on about.

Instead of giving you the usual, though, I’d like to give you some tips with unconventional twists to help you minimize it

After all, shopping cart abandonment is one of those things that has to be aggressively fought every day that you’re in business. Making a few unique choices about how your shopping cart presents notices may help to increase your conversions.

Continue reading Get Prospects to Notice Your Shopping Cart Notices

Posted in Shopping Cart

I think it’s time for a little discussion about using images in shopping carts.

This is just because I don’t see anybody else talking about the importance of images in them.

The topic seems to be ignored. Whenever I see marketing professionals write about these things, it’s usually just in side note form.

But, no more!

Continue reading Imagine Images in Your Shopping Cart

Posted in Shopping Cart

I would love to be able to share the actual client data but they would like to remain anonymous. Ayat is leading a full website conversion optimization project for an apparel company. We focused on the checkout process during the first phase of the project. Our goal was to reduce shopping cart abandonment rates. We asked the client do 3 things:

1. Add an “assurance center” to the right navigation of the cart page. The goal is to reduce any FUDDs, customers may have (note: image of Land’s End assurance certain is an example. They are not our client) 

2. Remove a reset (erase) button on the cart page (who invented reset buttons anyways?)

3. Add security seals next to the call to action button.

The client came back and said, “That is it?”

Yep, that is all for this round.

The results? A whopping 30% decrease in shopping cart abandonment rate. Pretty nice, don’t you think?

Posted in Shopping Cart