Comments on: 4 Essential rules to creating persuasive webcopy http://www.invesp.com/blog/conversion-optimization/4-essential-rules-to-creating-persuasive-webcopy.html Conversion Rate Optimization Blog Tue, 09 Mar 2010 10:20:42 +0000 http://wordpress.org/?v=2.8.6 hourly 1 By: Copywriter http://www.invesp.com/blog/conversion-optimization/4-essential-rules-to-creating-persuasive-webcopy.html/comment-page-1#comment-2904 Copywriter Sat, 14 Jun 2008 01:05:43 +0000 http://www.invesp.com/blog/conversion-optimization/4-essential-rules-to-creating-persuasive-webcopy.html#comment-2904 Great post. My favorite is writing to your target market. As a copywriter if you miss the target market everything else doesn't mean jack. Again, great post. Great post. My favorite is writing to your target market.

As a copywriter if you miss the target market everything else doesn’t mean jack.

Again, great post.

]]> By: Pencilite http://www.invesp.com/blog/conversion-optimization/4-essential-rules-to-creating-persuasive-webcopy.html/comment-page-1#comment-2408 Pencilite Thu, 17 Apr 2008 19:26:10 +0000 http://www.invesp.com/blog/conversion-optimization/4-essential-rules-to-creating-persuasive-webcopy.html#comment-2408 I would say that controversy works well. I would say that controversy works well.

]]> By: Linda P. Morton http://www.invesp.com/blog/conversion-optimization/4-essential-rules-to-creating-persuasive-webcopy.html/comment-page-1#comment-2407 Linda P. Morton Thu, 17 Apr 2008 13:51:11 +0000 http://www.invesp.com/blog/conversion-optimization/4-essential-rules-to-creating-persuasive-webcopy.html#comment-2407 You are absolutely right. Market segmentation's value is not in determining large groups of people. It's in targeting a group across enough variables to reveal their fears, concerns, values, attitudes, and even media preferences and information needs. I read many people calling the result of good market segmentation personas. I prefer to call them target market profiles. But whatever you call them, they provide insights into a target market that helps you to understand them enough to relate to them. I provide a video on a simple way to create target market profiles at the page linked above. You are absolutely right.

Market segmentation’s value is not in determining large groups of people. It’s in targeting a group across enough variables to reveal their fears, concerns, values, attitudes, and even media preferences and information needs.

I read many people calling the result of good market segmentation personas. I prefer to call them target market profiles. But whatever you call them, they provide insights into a target market that helps you to understand them enough to relate to them.

I provide a video on a simple way to create target market profiles at the page linked above.

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