Comments on: 9 Deadly mistakes of e-commerce sites http://www.invesp.com/blog/conversion-optimization/9-deadly-mistakes-of-e-commerce-sites.html Conversion Rate Optimization Blog Fri, 12 Mar 2010 10:25:09 +0000 http://wordpress.org/?v=2.8.6 hourly 1 By: tv brackets http://www.invesp.com/blog/conversion-optimization/9-deadly-mistakes-of-e-commerce-sites.html/comment-page-1#comment-2087 tv brackets Fri, 29 Feb 2008 12:22:58 +0000 http://www.invesp.com/blog/conversion-optimization/9-deadly-mistakes-of-e-commerce-sites.html#comment-2087 The changes did do us a lot of good! The changes did do us a lot of good!

]]> By: Ayat http://www.invesp.com/blog/conversion-optimization/9-deadly-mistakes-of-e-commerce-sites.html/comment-page-1#comment-2084 Ayat Thu, 28 Feb 2008 13:58:02 +0000 http://www.invesp.com/blog/conversion-optimization/9-deadly-mistakes-of-e-commerce-sites.html#comment-2084 @tv brackets: Small changes can go a long way and optimized changes can push you well into the double digits. @tv brackets: Small changes can go a long way and optimized changes can push you well into the double digits.

]]> By: tv brackets http://www.invesp.com/blog/conversion-optimization/9-deadly-mistakes-of-e-commerce-sites.html/comment-page-1#comment-2083 tv brackets Thu, 28 Feb 2008 13:26:19 +0000 http://www.invesp.com/blog/conversion-optimization/9-deadly-mistakes-of-e-commerce-sites.html#comment-2083 This is all very good advice! I recently did a total makeover on a ecommerce site. We did one section at a time during the update. On the sections which were completed first, sales went up before the other areas were even complete yet. The nicer/multiple images were better for displaying the products. Having not only categories, but sub-cats help speed up the shopping experience. But the biggie is customer service!! Do not make it hard for them to figure out how to contact you. A phone number goes a long way toward building trust. Knowing they can call and get a real person really helps sales! This is all very good advice! I recently did a total makeover on a ecommerce site. We did one section at a time during the update. On the sections which were completed first, sales went up before the other areas were even complete yet.
The nicer/multiple images were better for displaying the products.
Having not only categories, but sub-cats help speed up the shopping experience.
But the biggie is customer service!! Do not make it hard for them to figure out how to contact you. A phone number goes a long way toward building trust. Knowing they can call and get a real person really helps sales!

]]> By: Pay Per Click Advertising Roundup for Friday, Saturday, and Sunday 2/22/08 - 2/24/08 | semvironment http://www.invesp.com/blog/conversion-optimization/9-deadly-mistakes-of-e-commerce-sites.html/comment-page-1#comment-2069 Pay Per Click Advertising Roundup for Friday, Saturday, and Sunday 2/22/08 - 2/24/08 | semvironment Tue, 26 Feb 2008 00:19:44 +0000 http://www.invesp.com/blog/conversion-optimization/9-deadly-mistakes-of-e-commerce-sites.html#comment-2069 [...] 9 Deadly mistakes of e-commerce sites - These are only deadly if your intent is to make sales. Seriously though, if you want your paid search traffic to convert you should take a look at this post…even if your site is doing well, it never hurts to read posts like this to see if you can conduct a test and improve a little bit. [...] [...] 9 Deadly mistakes of e-commerce sites – These are only deadly if your intent is to make sales. Seriously though, if you want your paid search traffic to convert you should take a look at this post…even if your site is doing well, it never hurts to read posts like this to see if you can conduct a test and improve a little bit. [...]

]]> By: Number plates http://www.invesp.com/blog/conversion-optimization/9-deadly-mistakes-of-e-commerce-sites.html/comment-page-1#comment-2065 Number plates Mon, 25 Feb 2008 15:13:27 +0000 http://www.invesp.com/blog/conversion-optimization/9-deadly-mistakes-of-e-commerce-sites.html#comment-2065 Good point about the product images, I find it is absolutely *essential* that the customer can see exactly what they're buying before they hand over their cash! Good point about the product images, I find it is absolutely *essential* that the customer can see exactly what they’re buying before they hand over their cash!

]]> By: Ayat http://www.invesp.com/blog/conversion-optimization/9-deadly-mistakes-of-e-commerce-sites.html/comment-page-1#comment-2058 Ayat Sat, 23 Feb 2008 19:23:21 +0000 http://www.invesp.com/blog/conversion-optimization/9-deadly-mistakes-of-e-commerce-sites.html#comment-2058 @MK - sometimes creating and exceptional and uncomplicated user experience is far more valuable. You need to assess your goals and see which will give you more bang for your buck. It all comes down to ROI, and if you feel that you will avoid cart abandonment by simplifying the check out process then go for it. @MK – sometimes creating and exceptional and uncomplicated user experience is far more valuable. You need to assess your goals and see which will give you more bang for your buck. It all comes down to ROI, and if you feel that you will avoid cart abandonment by simplifying the check out process then go for it.

]]> By: mommyknows http://www.invesp.com/blog/conversion-optimization/9-deadly-mistakes-of-e-commerce-sites.html/comment-page-1#comment-2057 mommyknows Sat, 23 Feb 2008 19:13:10 +0000 http://www.invesp.com/blog/conversion-optimization/9-deadly-mistakes-of-e-commerce-sites.html#comment-2057 Great post. I unfortunately chose a shopping cart 8 years ago that doesn't offer all of these options. Specifically the 3 step check out. I am worried to charge for fear of loosing seo. MK Great post. I unfortunately chose a shopping cart 8 years ago that doesn’t offer all of these options. Specifically the 3 step check out.

I am worried to charge for fear of loosing seo.

MK

]]> By: PhoneBlogger http://www.invesp.com/blog/conversion-optimization/9-deadly-mistakes-of-e-commerce-sites.html/comment-page-1#comment-2050 PhoneBlogger Fri, 22 Feb 2008 19:10:47 +0000 http://www.invesp.com/blog/conversion-optimization/9-deadly-mistakes-of-e-commerce-sites.html#comment-2050 This is such a helpful post, if only all e-commerce sites would take these recommendations into account. On the consumer side, I have to agree that if I visit a site and it is poorly designed, is hard to navigate, and makes the process of purchasing a product lengthy and confusing, I would certainly not proceed to buy anything from that site. Even the smallest thing like having too many steps in the checkout process may discourage consumers. Thanks again for providing some very useful tips that I hope more sites will implement! This is such a helpful post, if only all e-commerce sites would take these recommendations into account. On the consumer side, I have to agree that if I visit a site and it is poorly designed, is hard to navigate, and makes the process of purchasing a product lengthy and confusing, I would certainly not proceed to buy anything from that site. Even the smallest thing like having too many steps in the checkout process may discourage consumers. Thanks again for providing some very useful tips that I hope more sites will implement!

]]> By: Mike http://www.invesp.com/blog/conversion-optimization/9-deadly-mistakes-of-e-commerce-sites.html/comment-page-1#comment-2040 Mike Fri, 22 Feb 2008 11:59:18 +0000 http://www.invesp.com/blog/conversion-optimization/9-deadly-mistakes-of-e-commerce-sites.html#comment-2040 great overview about mistakes committed by e-commerci sites!!Very useful!! great overview about mistakes committed by e-commerci sites!!Very useful!!

]]> By: Adam (Freebie Lover) http://www.invesp.com/blog/conversion-optimization/9-deadly-mistakes-of-e-commerce-sites.html/comment-page-1#comment-2035 Adam (Freebie Lover) Fri, 22 Feb 2008 08:13:46 +0000 http://www.invesp.com/blog/conversion-optimization/9-deadly-mistakes-of-e-commerce-sites.html#comment-2035 Nice will be using this as a reference. Thanks Nice will be using this as a reference. Thanks

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