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	<title>Comments on: A case against multi variant testing</title>
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	<link>http://www.invesp.com/blog/conversion-optimization/a-case-against-multi-variant-testing.html</link>
	<description>Conversion Rate Optimization Blog</description>
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		<title>By: Six Deadly Mistakes Of Web Page Testing &#38; Tuning</title>
		<link>http://www.invesp.com/blog/conversion-optimization/a-case-against-multi-variant-testing.html/comment-page-1#comment-6795</link>
		<dc:creator>Six Deadly Mistakes Of Web Page Testing &#38; Tuning</dc:creator>
		<pubDate>Tue, 13 Oct 2009 17:19:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/conversion-optimization/a-case-against-multi-variant-testing.html#comment-6795</guid>
		<description>[...] the case against multivariate testing, I discussed the perils of letting multivariate testing software do the thinking instead of using [...]</description>
		<content:encoded><![CDATA[<p>[...] the case against multivariate testing, I discussed the perils of letting multivariate testing software do the thinking instead of using [...]</p>
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		<title>By: Real World Multivariate Testing: SES San Jose 2009 &#124; The Invesp Blog: E-commerce and Landing page Optimization</title>
		<link>http://www.invesp.com/blog/conversion-optimization/a-case-against-multi-variant-testing.html/comment-page-1#comment-6648</link>
		<dc:creator>Real World Multivariate Testing: SES San Jose 2009 &#124; The Invesp Blog: E-commerce and Landing page Optimization</dc:creator>
		<pubDate>Thu, 20 Aug 2009 16:27:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/conversion-optimization/a-case-against-multi-variant-testing.html#comment-6648</guid>
		<description>[...] Multivariate testing is recommended during conversion optimization, and actually, each recommendation we give our clients is paired in some way with a few testing scenarios to maximize results. My focus during the session though, because most of the panelists were focusing on the benefits, was to shed light onto some of the challenges many listeners may not be aware of. [...]</description>
		<content:encoded><![CDATA[<p>[...] Multivariate testing is recommended during conversion optimization, and actually, each recommendation we give our clients is paired in some way with a few testing scenarios to maximize results. My focus during the session though, because most of the panelists were focusing on the benefits, was to shed light onto some of the challenges many listeners may not be aware of. [...]</p>
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	<item>
		<title>By: Mourad C.</title>
		<link>http://www.invesp.com/blog/conversion-optimization/a-case-against-multi-variant-testing.html/comment-page-1#comment-5798</link>
		<dc:creator>Mourad C.</dc:creator>
		<pubDate>Mon, 08 Jun 2009 16:06:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/conversion-optimization/a-case-against-multi-variant-testing.html#comment-5798</guid>
		<description>I agree on the principals. 
If we do the necessary work of understanding the target market and consumers we can reduce the testing effort to a minimum plus if we establish and keep an open channel to those target users feedback we have all the ingredients to satisfy them and our conversion goals.</description>
		<content:encoded><![CDATA[<p>I agree on the principals.<br />
If we do the necessary work of understanding the target market and consumers we can reduce the testing effort to a minimum plus if we establish and keep an open channel to those target users feedback we have all the ingredients to satisfy them and our conversion goals.</p>
]]></content:encoded>
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	<item>
		<title>By: Conversion Junction Part 2 &#124; Search Marketing</title>
		<link>http://www.invesp.com/blog/conversion-optimization/a-case-against-multi-variant-testing.html/comment-page-1#comment-4603</link>
		<dc:creator>Conversion Junction Part 2 &#124; Search Marketing</dc:creator>
		<pubDate>Fri, 08 May 2009 14:18:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/conversion-optimization/a-case-against-multi-variant-testing.html#comment-4603</guid>
		<description>[...] a recent article entitled “A case against multi-variant testing”, the author makes a very good case for resisting the urge to put all of the effort into testing. [...]</description>
		<content:encoded><![CDATA[<p>[...] a recent article entitled “A case against multi-variant testing”, the author makes a very good case for resisting the urge to put all of the effort into testing. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Conversion Junction Part 2 &#187; Search Engine Optimization Blog</title>
		<link>http://www.invesp.com/blog/conversion-optimization/a-case-against-multi-variant-testing.html/comment-page-1#comment-4244</link>
		<dc:creator>Conversion Junction Part 2 &#187; Search Engine Optimization Blog</dc:creator>
		<pubDate>Wed, 18 Feb 2009 16:27:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/conversion-optimization/a-case-against-multi-variant-testing.html#comment-4244</guid>
		<description>[...] a recent article entitled “A case against multi-variant testing”, the author makes a very good case for resisting the urge to put all of the effort into testing. [...]</description>
		<content:encoded><![CDATA[<p>[...] a recent article entitled “A case against multi-variant testing”, the author makes a very good case for resisting the urge to put all of the effort into testing. [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Conversion Junction Part 1 &#187; Search Engine Optimization Blog</title>
		<link>http://www.invesp.com/blog/conversion-optimization/a-case-against-multi-variant-testing.html/comment-page-1#comment-4230</link>
		<dc:creator>Conversion Junction Part 1 &#187; Search Engine Optimization Blog</dc:creator>
		<pubDate>Mon, 16 Feb 2009 15:39:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/conversion-optimization/a-case-against-multi-variant-testing.html#comment-4230</guid>
		<description>[...] read an excellent article on conversion optimization, click here.   Bookmark and Share:  sociallist_27c612aa_url = [...]</description>
		<content:encoded><![CDATA[<p>[...] read an excellent article on conversion optimization, click here.   Bookmark and Share:  sociallist_27c612aa_url = [...]</p>
]]></content:encoded>
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	<item>
		<title>By: UK Music Forums</title>
		<link>http://www.invesp.com/blog/conversion-optimization/a-case-against-multi-variant-testing.html/comment-page-1#comment-1928</link>
		<dc:creator>UK Music Forums</dc:creator>
		<pubDate>Thu, 07 Feb 2008 21:54:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/conversion-optimization/a-case-against-multi-variant-testing.html#comment-1928</guid>
		<description>Nice and userfull article. Thanks for it buddy.</description>
		<content:encoded><![CDATA[<p>Nice and userfull article. Thanks for it buddy.</p>
]]></content:encoded>
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		<title>By: Romancy Pants</title>
		<link>http://www.invesp.com/blog/conversion-optimization/a-case-against-multi-variant-testing.html/comment-page-1#comment-1921</link>
		<dc:creator>Romancy Pants</dc:creator>
		<pubDate>Wed, 06 Feb 2008 22:21:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/conversion-optimization/a-case-against-multi-variant-testing.html#comment-1921</guid>
		<description>Geez, I guess I never thought about it at this scale. I&#039;m on the same page as property sale, how do the little guys use similar techniques?</description>
		<content:encoded><![CDATA[<p>Geez, I guess I never thought about it at this scale. I&#8217;m on the same page as property sale, how do the little guys use similar techniques?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: property sale</title>
		<link>http://www.invesp.com/blog/conversion-optimization/a-case-against-multi-variant-testing.html/comment-page-1#comment-1920</link>
		<dc:creator>property sale</dc:creator>
		<pubDate>Wed, 06 Feb 2008 16:00:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/conversion-optimization/a-case-against-multi-variant-testing.html#comment-1920</guid>
		<description>Conversion is difficult to put into plain English. For the little guy software testing of thousands of different variations is not an option. Could you put up some techniques that are more applicable to web site start ups?</description>
		<content:encoded><![CDATA[<p>Conversion is difficult to put into plain English. For the little guy software testing of thousands of different variations is not an option. Could you put up some techniques that are more applicable to web site start ups?</p>
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