Comments on: Challenges of optimizing an enterprise e-commerce website http://www.invesp.com/blog/conversion-optimization/challenges-of-optimizing-an-enterprise-e-commerce-website.html Conversion Rate Optimization Blog Fri, 12 Mar 2010 10:25:09 +0000 http://wordpress.org/?v=2.8.6 hourly 1 By: Trends Depot http://www.invesp.com/blog/conversion-optimization/challenges-of-optimizing-an-enterprise-e-commerce-website.html/comment-page-1#comment-2385 Trends Depot Sun, 13 Apr 2008 17:09:44 +0000 http://www.invesp.com/blog/conversion-optimization/challenges-of-optimizing-an-enterprise-e-commerce-website.html#comment-2385 Thanks for the information, its hard to determine. I think reviews from a third party website like shopzilla works pretty well Thanks for the information, its hard to determine. I think reviews from a third party website like shopzilla works pretty well

]]> By: Juan http://www.invesp.com/blog/conversion-optimization/challenges-of-optimizing-an-enterprise-e-commerce-website.html/comment-page-1#comment-2371 Juan Fri, 11 Apr 2008 15:18:01 +0000 http://www.invesp.com/blog/conversion-optimization/challenges-of-optimizing-an-enterprise-e-commerce-website.html#comment-2371 Good information, this is not as easy as some people think, what worked yesterday may not work tomorrow. Good information, this is not as easy as some people think, what worked yesterday may not work tomorrow.

]]> By: PPC Roundup for Monday through Thursday 4/7/08 - 4/10/08 | semvironment http://www.invesp.com/blog/conversion-optimization/challenges-of-optimizing-an-enterprise-e-commerce-website.html/comment-page-1#comment-2369 PPC Roundup for Monday through Thursday 4/7/08 - 4/10/08 | semvironment Fri, 11 Apr 2008 14:57:33 +0000 http://www.invesp.com/blog/conversion-optimization/challenges-of-optimizing-an-enterprise-e-commerce-website.html#comment-2369 [...] Challenges of optimizing an enterprise e-commerce website [...] [...] Challenges of optimizing an enterprise e-commerce website [...]

]]> By: BryGuy http://www.invesp.com/blog/conversion-optimization/challenges-of-optimizing-an-enterprise-e-commerce-website.html/comment-page-1#comment-2362 BryGuy Thu, 10 Apr 2008 07:11:58 +0000 http://www.invesp.com/blog/conversion-optimization/challenges-of-optimizing-an-enterprise-e-commerce-website.html#comment-2362 I think the first challenge that must be met is a standardization of conversion reporting. Example, some websites count a purchase as a conversion. Others consider a visitor who hit a landing page and clicked ANY link to dig deeper into the site as a conversion. Therefore, anyone can have a 2% conversion rate or a +14.56% conversion rate. It's just like accounting. You can make the numbers say whatever you like. It's not until you look at the forumla used to derive the number that you realize what that means. I think the first challenge that must be met is a standardization of conversion reporting. Example, some websites count a purchase as a conversion. Others consider a visitor who hit a landing page and clicked ANY link to dig deeper into the site as a conversion. Therefore, anyone can have a 2% conversion rate or a +14.56% conversion rate.

It’s just like accounting. You can make the numbers say whatever you like. It’s not until you look at the forumla used to derive the number that you realize what that means.

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