Marketing and Conversion Optimization Blog

About the Invesp Blog

This blog is brought to you by the team at Invesp Consulting. We offer conversion and landing page optimization services.

Meet the authors of the invesp blog: Ayat, Mae, and Chris.

More about Invesp Consulting

Subscribe

RSS Subscribe via RSS Feed

Or, receive weekly updates by email:


Free Report:

Breaking the Digg Code

Breaking the Digg code How to get on the first page of Digg in less than 4 weeks.


Download your free copy

Persona creation 101Persona creation is a marketing method to better reach your target market through your website. It is at the very heart of every conversion optimization project we conduct at Invesp. By creating personas you will be honing in on the market through your website design, layout, and copy. But what are they? How can they really help? Why is one hypothetical individual going to help me reach an entire segment of my market? Those questions and more are addressed in the following tutorial.

The Personas Tutorial

Through my blogs I’ve discussed what personas are, how they differ from market segmentation, how they can improve your conversion rates, and how you can create them. I’ve combined all the blogs into a tutorial that can help you gain a better understanding of the power of personas and their significance for your website:

We hope you can benefit from these blogs as they introduce and clarify the concept of personas entirely. 

What Now?

You can start creating personas for your website to see huge improvements with your conversion rates. If you need help with creating personas, don’t hesitate to contact us!

Subscribe to invesp blog for tips on conversion optimization that will help you break through the single digit conversion rate.

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • StumbleUpon
  • del.icio.us
  • Reddit
  • Propeller
  • Sphinn

RSS If you enjoyed this post, Subscribe to the Invesp blog to receive more posts!

9 Responses to “ Personas 101: The complete guide to increasing conversion rates through persona creation”

 
Monday Pay Per Click Advertising Roundup 2/18/08 | semvironment Says -- February 19th, 2008 at 12:28 pm

[...] Personas 101: The complete guide to increasing conversion rates through persona creation - Good list of previous blog posts that are collectively a great guide to building better, more targeted personas. [...]

 
OX Says -- February 25th, 2008 at 6:16 pm

wow very useful post. today was my first time on this site, I WILL be back. Thanks again.

 
Which converts more: Long copy vs. short copy | The Invesp Blog Says -- February 26th, 2008 at 7:36 am

[...] best way  to create copy is to start with developing personas for your website.  Once you know who you’re talking to, you can implement changes to current [...]

 
Challenges of optimizing an enterprise e-commerce website | The Invesp Blog Says -- April 9th, 2008 at 12:12 am

[...] 2. Understanding of the online visitor/shopper behavior [...]

 
The User Knows Best | The Invesp Blog Says -- June 4th, 2008 at 1:27 pm

[...] can really impact results on your site because they allude to greater personality traits. Personas are hypothetical individuals that represent the various market segments you are [...]

 
Helpful Tip for Researching Customer Personas | Get Elastic Says -- June 5th, 2008 at 7:12 am

[...] more information on personas? Check out FutureNow’s GrokDotCom and the Invesp blog, or check out our webinars 7 Simple Ways to Improve Your Holiday Conversion Rate and Jon Stewart or [...]

 
ECOMMERCE - Using Buzzillions to Brainstorm Personas Says -- June 19th, 2008 at 3:49 pm

[...] more information on personas? Check out FutureNow’s GrokDotCom and the Invesp blog, or check out our webinars 7 Simple Ways to Improve Your Holiday Conversion Rate and Jon Stewart or [...]

 
Research: Getting to the Roots of Your Site Visitor | The Invesp Blog Says -- June 27th, 2008 at 4:29 am

[...] we’ve noted in previous blogs, persona development is crucial to your site’s success. Creating hypothetical individuals that represent your market [...]

 
7 easy tips to rejuvenate your ecommerce site and instantly increase your conversion rate | The Invesp Blog Says -- July 22nd, 2008 at 12:47 am

[...] our personas series we talk about the four different types of personas that can visit your site and how to appeal to [...]

 

What do you think?