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Personas 101: The complete guide to increasing conversion rates through persona creation

By Ayat Shukairy on February 18, 2008 2:22 am
Comments (16)
Posted in (Conversion Optimization)

Persona creation 101Persona creation is a marketing method to better reach your target market through your website. It is at the very heart of every conversion optimization project we conduct at Invesp. By creating personas you will be honing in on the market through your website design, layout, and copy. But what are they? How can they really help? Why is one hypothetical individual going to help me reach an entire segment of my market? Those questions and more are addressed in the following tutorial.

The Personas Tutorial

Through my blogs I’ve discussed what personas are, how they differ from market segmentation, how they can improve your conversion rates, and how you can create them. I’ve combined all the blogs into a tutorial that can help you gain a better understanding of the power of personas and their significance for your website:

We hope you can benefit from these blogs as they introduce and clarify the concept of personas entirely. 

What Now?

You can start creating personas for your website to see huge improvements with your conversion rates. If you need help with creating personas, don’t hesitate to contact us!

Subscribe to invesp blog for tips on conversion optimization that will help you break through the single digit conversion rate.

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16 Responses to “ Personas 101: The complete guide to increasing conversion rates through persona creation”

 
Monday Pay Per Click Advertising Roundup 2/18/08 | semvironment Says -- February 19th, 2008 at 12:28 pm

[...] Personas 101: The complete guide to increasing conversion rates through persona creation – Good list of previous blog posts that are collectively a great guide to building better, more targeted personas. [...]

 
OX Says -- February 25th, 2008 at 6:16 pm

wow very useful post. today was my first time on this site, I WILL be back. Thanks again.

 
Which converts more: Long copy vs. short copy | The Invesp Blog Says -- February 26th, 2008 at 7:36 am

[...] best way  to create copy is to start with developing personas for your website.  Once you know who you’re talking to, you can implement changes to current [...]

 
Challenges of optimizing an enterprise e-commerce website | The Invesp Blog Says -- April 9th, 2008 at 12:12 am

[...] 2. Understanding of the online visitor/shopper behavior [...]

 
The User Knows Best | The Invesp Blog Says -- June 4th, 2008 at 1:27 pm

[...] can really impact results on your site because they allude to greater personality traits. Personas are hypothetical individuals that represent the various market segments you are [...]

 
Helpful Tip for Researching Customer Personas | Get Elastic Says -- June 5th, 2008 at 7:12 am

[...] more information on personas? Check out FutureNow’s GrokDotCom and the Invesp blog, or check out our webinars 7 Simple Ways to Improve Your Holiday Conversion Rate and Jon Stewart or [...]

 
ECOMMERCE - Using Buzzillions to Brainstorm Personas Says -- June 19th, 2008 at 3:49 pm

[...] more information on personas? Check out FutureNow’s GrokDotCom and the Invesp blog, or check out our webinars 7 Simple Ways to Improve Your Holiday Conversion Rate and Jon Stewart or [...]

 
Research: Getting to the Roots of Your Site Visitor | The Invesp Blog Says -- June 27th, 2008 at 4:29 am

[...] we’ve noted in previous blogs, persona development is crucial to your site’s success. Creating hypothetical individuals that represent your market [...]

 
7 easy tips to rejuvenate your ecommerce site and instantly increase your conversion rate | The Invesp Blog Says -- July 22nd, 2008 at 12:47 am

[...] our personas series we talk about the four different types of personas that can visit your site and how to appeal to [...]

 
Psychology, Conversion Optimization and Ethics | The Invesp Blog: E-commerce and Landing page Optimization Says -- November 21st, 2008 at 12:29 pm

[...] completely eliminates certain decisions choices based on emotional factors. When we’ve discussed personas in the past, we’ve noted how important it is to get understand the user, but more importantly is [...]

 
Don’t Sell Yourself Short by Discounting Buyer Personas | The Invesp Blog: E-commerce and Landing page Optimization Says -- November 25th, 2008 at 4:31 pm

[...] one, if you’re interested. Even in a few paragraphs, she manages to convey how important buyer personas are to any marketer. She says that marketers "use buyer personas to clarify the goals, [...]

 
Hit a Buyer Persona Bull’s-eye: Ask Target Markets the Right Questions | The Invesp Blog: E-commerce and Landing page Optimization Says -- December 2nd, 2008 at 10:18 am

[...] owners erroneously believe that gathering information about target markets is enough to build their buyer persona marketing arsenal. Not so! Think of getting to know buyer personas as slicing through a cake- you [...]

 
Small Business Marketing Tips: Exorcising the Ghosts of “Bad Marketing” Past, Present, and Future « Small Business Marketing Secrets Says -- December 15th, 2008 at 6:29 pm

[...] fall in love with their prospect.  But invespBlog has a fantastic new resource to help you create personas to really get to know your prospects.  This is great for the online AND offline [...]

 
The User Knows Best | The Invesp Blog: E-commerce and Landing page Optimization Says -- May 21st, 2009 at 2:41 pm

[...] can really impact results on your site because they allude to greater personality traits. Personas are hypothetical individuals that represent the various market segments you are [...]

 
30 principles to a better web page design | Landing Page Optimization Says -- July 19th, 2009 at 1:50 pm

[...] topic of customer research is beyond what we cover in this paper. Our series on persona creation can serve as an excellent starting point to getting to know your [...]

 
55 Tips Of Google Website Optimizer For a Better Website Design | Conversion Rate Optimization Says -- December 2nd, 2009 at 3:09 am

[...] Personas 101: a complete guide to creating personas for your website [...]

 

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The "101" Guides
Conversion Optimization 101
Everything you need to know about online conversion and how to increase your site conversion rates
Personas 101: The complete guide!
5 Step tutorial to recharge your site design and copy with personas
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Thinking about running a viral marketing campaign? Here is a good place to start

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