Comments on: Personas 101: The complete guide to increasing conversion rates through persona creation

By: 55 Tips Of Google Website Optimizer For a Better Website Design | Conversion Rate Optimization

Wed, 02 Dec 2009 08:09:12 +0000

[...] Personas 101: a complete guide to creating personas for your website [...]

By: 30 principles to a better web page design | Landing Page Optimization

30 principles to a better web page design | Landing Page Optimization — Sun, 19 Jul 2009 18:50:59 +0000

[...] topic of customer research is beyond what we cover in this paper. Our series on persona creation can serve as an excellent starting point to getting to know your [...]

By: The User Knows Best | The Invesp Blog: E-commerce and Landing page Optimization

Thu, 21 May 2009 19:41:53 +0000

[...] can really impact results on your site because they allude to greater personality traits. Personas are hypothetical individuals that represent the various market segments you are [...]

By: Small Business Marketing Tips: Exorcising the Ghosts of “Bad Marketing” Past, Present, and Future « Small Business Marketing Secrets

Mon, 15 Dec 2008 23:29:15 +0000

[...] fall in love with their prospect. But invespBlog has a fantastic new resource to help you create personas to really get to know your prospects. This is great for the online AND offline [...]

By: Hit a Buyer Persona Bull’s-eye: Ask Target Markets the Right Questions | The Invesp Blog: E-commerce and Landing page Optimization

Tue, 02 Dec 2008 15:18:10 +0000

[...] owners erroneously believe that gathering information about target markets is enough to build their buyer persona marketing arsenal. Not so! Think of getting to know buyer personas as slicing through a cake- you [...]

By: Don’t Sell Yourself Short by Discounting Buyer Personas | The Invesp Blog: E-commerce and Landing page Optimization

Tue, 25 Nov 2008 21:31:25 +0000

[...] one, if you’re interested. Even in a few paragraphs, she manages to convey how important buyer personas are to any marketer. She says that marketers "use buyer personas to clarify the goals, [...]

By: Psychology, Conversion Optimization and Ethics | The Invesp Blog: E-commerce and Landing page Optimization

Fri, 21 Nov 2008 17:29:22 +0000

[...] completely eliminates certain decisions choices based on emotional factors. When we’ve discussed personas in the past, we’ve noted how important it is to get understand the user, but more importantly is [...]

By: 7 easy tips to rejuvenate your ecommerce site and instantly increase your conversion rate | The Invesp Blog

Tue, 22 Jul 2008 05:47:51 +0000

[...] our personas series we talk about the four different types of personas that can visit your site and how to appeal to [...]

By: Research: Getting to the Roots of Your Site Visitor | The Invesp Blog

Research: Getting to the Roots of Your Site Visitor | The Invesp Blog — Fri, 27 Jun 2008 09:29:51 +0000

[...] we’ve noted in previous blogs, persona development is crucial to your site’s success. Creating hypothetical individuals that represent your market [...]

By: ECOMMERCE - Using Buzzillions to Brainstorm Personas

ECOMMERCE - Using Buzzillions to Brainstorm Personas — Thu, 19 Jun 2008 20:49:04 +0000

[...] more information on personas? Check out FutureNow’s GrokDotCom and the Invesp blog, or check out our webinars 7 Simple Ways to Improve Your Holiday Conversion Rate and Jon Stewart or [...]