Many sites have a single sales page or landing page that promotes their company or product/service. The sales page should seal the deal with clients so there are many elements that must be considered. You can read more about how to create landing pages in our new book Landing Page Optimization: The complete guide.

There are a couple of sites that I thought I would review in one blog post since the entire site is basically a sales page that endorses a particular product. The first is a site called Vegan Done Light which offers customers that follow a vegetarian lifestyle with delicious recipe alternatives.

My screen resolution is quite high, yet I can still only see this much of the page with no clear indication of what is offered on the site and no call to action either.

Tip #1: Make sure to give visitors an indication of what the site is all about “above the fold.” 54% of users have an average resolution of 1024×768 and an additional 25% go higher than that.

Tip #2: There should be a call to action button above the fold. Some visitors are spontaneous enough, for a small investment like this, to purchase immediately. So give them the opportunity by offering them a chance to purchase up front.

Tip #3: Avoid using flashing check marks or little clip art like images that take away from the authenticity and credibility of your company and/or product.

The second sales page I visited was The LinkedIn Personal Trainer

Here I thought the explanation in the headline was more efficient in achieving the goal of the page. However, there are no calls to action early on in the page (above the fold).

Tip #1: Add a call to action. I would list benefits of the book early on. It’s an $8.95 investment, which is really reasonable. Give people reasons and a chance to order the book early on in the page.

Tip #2: Think about your target market. If it’s someone who is new to Linkedin, you may want to give them a brief intro to the service.

Tip #3: Avoid talking so much about “you.” Talk about benefits and features of the book, advantages of Linkedin, but less about you.

Tip #4: Remove colorful font (red and blue), its unattractive and makes the site look unauthentic. If you want to highlight something and grab a reader’s attention, bold it; but only bold something REALLY important or the act of bolding will lose significance.

Posted in Conversion Optimization