This is a quick note in case you missed my blog post at Search Engine Land titled: “Six Deadly Mistakes Of Web Page Testing & Tuning.” One consistent theme we here from clients when they first join our programs is that they have tried conversion optimization in the past but did not see the results they were hoping for. There are many reasons why conversion optimization programs fail. This post was focused on issues many clients run into when they try to test their landing pages.

In summary, here are the main mistakes:

1. Using the wrong type of test (A/B vs. multivariate test)
2. Testing too many elements
3. Running tests that take too long
4. Failing to monitor your test as it takes place
5. Failing to conduct follow-up experiments
6. Thinking that testing is a silver bullet

You can read the full post here.