Webinar review: Love your landing pages

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Webinar review: Love your landing pages

By Ayat Shukairy on February 15, 2008 12:09 pm

Comments (3)

Posted in (Conversion Optimization)

Yesterday I presented Love your landing pages: Tips to increase ecommerce conversion hosted by Elastic Path’s Jason Billingsley. You can view the on demand version of the webinar here.

It was a great experience since it was my first webinar presentation and I have to say I enjoyed doing as much as giving live seminars! To sum up for those who missed out on the webinar:

A quick overview of conversion optimization
Discussed the eight principals of Invesp’s conversion framework
General guidelines for conversion
Specific conversion optimization guidelines for E-commerce sites
- Home page optimization
- Category pages optimization
- Product pages optimization
- Specific Campaign pages optimization
Where to start your conversion efforts?

The seminar was specific to ecommerce websites. However, there were about 40 tips that are useful for informational and lead generation sites as well.

Did you attend the webinar? Share your thoughts…

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3 Responses to “ Webinar review: Love your landing pages”

Me Like The Interweb: Says -- February 15th, 2008 at 6:20 pm

“Love Your Landing Pages” – Notes on Elastic Path Webinar…

Yesterday I attended the Elastic path webinar “Love Your Landing Pages” where Ayat Shukairy, Managing Partner of Invesp Consulting discussed how to make your E-commerce site more profitable (and better for your visitor).
Ayat pointed out…

Kelly Rusk Says -- February 19th, 2008 at 1:55 pm

Hi Ayat,

I attended the webinar and I thought the content was fantastic! A lot of it was seemingly very common sense (i.e. presenting the product details differently for different types of users), but as I’m sure you’re aware – many e-tailers are still missing the mark, and then wondering why conversion rates are low.

Thanks!

Kelly

Ayat Says -- February 19th, 2008 at 2:22 pm

Hi Kelly, I’m glad you enjoyed the webinar. You’re absolutely right, they are common sense implementations. And mind you, I just skimmed over the surface of a portion of the many techniques ecommerce sites can implement. I think the biggest issue is the fact that behind every website there is a person who thinks that their ideas, copy, design, and layout are the best. Breaking that barrier and illuminating to the possible problems is a hurdle any conversion optimization company has to deal with.