How long has it been since you added content to your website? A month? Two months? 6 months? A year? Wow. Are you kidding? Small business owners and managers commonly create websites and proceed to do absolutely nothing more with them. By not updating and adding to your website on a regular basis you are missing opportunities to improve your online offers, attract more visitors from search engines, and generate additional sales leads.

Updating Offerings

Your website should always stay updated, especially if you list “Upcoming Events” or “Recent Projects.” This seems obvious and redundant but I commonly see event notices starting with dates from last year and recent projects that were completed 3 years ago. In the very least, keep your website up to date with actual upcoming events, recent projects, and your newest products and services. If you are prone to forget about updating then at least design your site’s copy so it will not appear outdated. For example, use just “Projects” instead of “Recent Projects.” If part of your site is out of date, I am going to assume your services are out of date.

Updating your website is often unappreciated because you should be doing it anyway. It is like being in a grocery store where the shelves have not been “faced.” You might notice when they are messy but pay no attention when they are straight and tidy.

Additional benefit: Updating your site should also attract more attention from search engines, too.

Attract More Visitors

Adding content to your website increases the size of your online footprint and will bring your more visitors over time. You have probably heard about search engine optimization and how important it is but it seems too complex and tricky and you might be skeptical of hiring someone to do it for you.

Well, you should know that content is king in SEO (this is basically a cliche now) and you might be the very best person to add that content to your site. After all, you know your products and customers best and should be able to easily create new content on a variety of subjects that will directly add value for your customers.

There a variety of ways to add content to your site on a regular basis. Writing content under the headings of how-to, comparisons, or specifications are usually easy to write and use as value-adding embedded links (links in the text) in your existing pages. Adding a blog to your site makes it very easy to immediately publish each article without knowledge of html or other online coding.

Generating Sales Leads

Your additional content will attract more visitors from search engines and your updated site will invite people to stay who might have left your outdated one. The combination will bring your more sales leads.

Start a program of updating your site and generating new content on a regular basis and you will see an increase in traffic and sales leads. First start with one new article per week. Do this for at least eight weeks. By the end of the eight weeks you will probably start seeing a small increase in your traffic. I am confident you will want to continue adding new pages after that.

Tags: Copy Writing, increase-sales, online-marketing, online-sales
Posted in Business, Copy Writing, Sales & Marketing