Comments on: Features, Benefits, and Results for You! http://www.invesp.com/blog/copy-writing/features-benefits-and-results-for-you.html Conversion Rate Optimization Blog Mon, 30 Jan 2012 16:07:43 +0000 hourly 1 http://wordpress.org/?v=3.1 By: John Electric Razor http://www.invesp.com/blog/copy-writing/features-benefits-and-results-for-you.html#comment-3132 John Electric Razor Wed, 06 Aug 2008 02:08:42 +0000 http://www.invesp.com/blog/copy-writing/features-benefits-and-results-for-you.html#comment-3132 There is some great information on this blog. I have read just this one post and im already interested. When I have more time i will have to come back and read everything. Im going to bookmark this right now. There is some great information on this blog. I have read just this one post and im already interested. When I have more time i will have to come back and read everything. Im going to bookmark this right now.

]]> By: We We We We | The Invesp Blog http://www.invesp.com/blog/copy-writing/features-benefits-and-results-for-you.html#comment-1437 We We We We | The Invesp Blog Tue, 27 Nov 2007 05:08:55 +0000 http://www.invesp.com/blog/copy-writing/features-benefits-and-results-for-you.html#comment-1437 [...] an emphasis on the product or service features as opposed to benefits. Laura’s blog about the differences between copy focused benefits and copy focused features is an excellent introduction on how to evaluate your site to make sure it is benefit focused. [...] [...] an emphasis on the product or service features as opposed to benefits. Laura’s blog about the differences between copy focused benefits and copy focused features is an excellent introduction on how to evaluate your site to make sure it is benefit focused. [...]

]]> By: Chris http://www.invesp.com/blog/copy-writing/features-benefits-and-results-for-you.html#comment-1435 Chris Mon, 26 Nov 2007 23:46:33 +0000 http://www.invesp.com/blog/copy-writing/features-benefits-and-results-for-you.html#comment-1435 You have an excellent way of explaining things. I run a blog and a huge focus of it is <a href="http://www.cmoe.com/blog/setting-your-strategic-target.htm" rel="nofollow"> strategic thinking</a> an article like this really personifies the need for that kind of thinking and the benefits in can bring. Thank you for this resource. You have an excellent way of explaining things. I run a blog and a huge focus of it is strategic thinking an article like this really personifies the need for that kind of thinking and the benefits in can bring. Thank you for this resource.

]]> By: Games Player http://www.invesp.com/blog/copy-writing/features-benefits-and-results-for-you.html#comment-1426 Games Player Sun, 25 Nov 2007 20:11:31 +0000 http://www.invesp.com/blog/copy-writing/features-benefits-and-results-for-you.html#comment-1426 A robots.txt file is quite useful then. It really tells the search engine bots what to do. A robots.txt file is quite useful then. It really tells the search engine bots what to do.

]]> By: Laura Evans http://www.invesp.com/blog/copy-writing/features-benefits-and-results-for-you.html#comment-1374 Laura Evans Mon, 19 Nov 2007 22:42:09 +0000 http://www.invesp.com/blog/copy-writing/features-benefits-and-results-for-you.html#comment-1374 That is a great tip Christine. Thank you! Laura Evans That is a great tip Christine. Thank you!

Laura Evans

]]> By: Christine O'Kelly http://www.invesp.com/blog/copy-writing/features-benefits-and-results-for-you.html#comment-1363 Christine O'Kelly Sat, 17 Nov 2007 21:12:23 +0000 http://www.invesp.com/blog/copy-writing/features-benefits-and-results-for-you.html#comment-1363 This is so critical! You've presented this very nicely... I used to train sales for insurance company that had an 8 week training program. The majority of the time in that training program was centered on learning to sell with BENEFITS vs. features. One great thing to do is to create a profile of each of the different types of potential customers and then map out how each and every feature of your product results in a tailored benefit to that particular type of customer. The results were incredible. This is so critical! You’ve presented this very nicely… I used to train sales for insurance company that had an 8 week training program. The majority of the time in that training program was centered on learning to sell with BENEFITS vs. features.

One great thing to do is to create a profile of each of the different types of potential customers and then map out how each and every feature of your product results in a tailored benefit to that particular type of customer. The results were incredible.

]]> By: Laura Evans http://www.invesp.com/blog/copy-writing/features-benefits-and-results-for-you.html#comment-1338 Laura Evans Wed, 14 Nov 2007 01:05:30 +0000 http://www.invesp.com/blog/copy-writing/features-benefits-and-results-for-you.html#comment-1338 I am glad that this has been helpful to all of you. As sales people,either in person or on the phone, sometimes we forget what we are selling (beyond the product, of course!) I am glad that this has been helpful to all of you. As sales people,either in person or on the phone, sometimes we forget what we are selling (beyond the product, of course!)

]]> By: khalid http://www.invesp.com/blog/copy-writing/features-benefits-and-results-for-you.html#comment-1331 khalid Tue, 13 Nov 2007 06:41:47 +0000 http://www.invesp.com/blog/copy-writing/features-benefits-and-results-for-you.html#comment-1331 I am glad to hear that you guys like the article. Sometimes it is so difficult to confuse features with benefits as simple as that might sound. I am glad to hear that you guys like the article. Sometimes it is so difficult to confuse features with benefits as simple as that might sound.

]]> By: Austin Long http://www.invesp.com/blog/copy-writing/features-benefits-and-results-for-you.html#comment-1325 Austin Long Mon, 12 Nov 2007 01:21:03 +0000 http://www.invesp.com/blog/copy-writing/features-benefits-and-results-for-you.html#comment-1325 Ok, dittos to the above, in fact I should print this up and give it to the guys in our phone room! It's easy for some people to state the feature without associating it with the benefit - and the people don't always connect the dots. Ok, dittos to the above, in fact I should print this up and give it to the guys in our phone room!

It’s easy for some people to state the feature without associating it with the benefit – and the people don’t always connect the dots.

]]> By: Charlie http://www.invesp.com/blog/copy-writing/features-benefits-and-results-for-you.html#comment-1324 Charlie Sun, 11 Nov 2007 20:56:12 +0000 http://www.invesp.com/blog/copy-writing/features-benefits-and-results-for-you.html#comment-1324 I have to agree. Good article. Keep it up ;) I have to agree. Good article. Keep it up ;)

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