Comments on: The Secret of Being an Online Expert http://www.invesp.com/blog/copy-writing/the-secret-of-being-an-online-expert.html Conversion Rate Optimization Blog Fri, 12 Mar 2010 10:25:09 +0000 http://wordpress.org/?v=2.8.6 hourly 1 By: Adam http://www.invesp.com/blog/copy-writing/the-secret-of-being-an-online-expert.html/comment-page-1#comment-3837 Adam Thu, 27 Nov 2008 19:13:20 +0000 http://www.invesp.com/blog/copy-writing/the-secret-of-being-an-online-expert.html#comment-3837 Everyone online is trying to sell something, a subscritption to the site, advice and information, products, downloads, etc. So if you are unable to communicate effectively you will NOT be making that sale! However, if I”m selling some technical widgets, and the majority of my revenue comes from techies, don’t you think it’s my responsibility to adhere to them and meet their needs? Shouldn’t my site cater to them rather than try to please other people and maybe lose the techies (my best customers) in the process? Everyone online is trying to sell something, a subscritption to the site, advice and information, products, downloads, etc. So if you are unable to communicate effectively you will NOT be making that sale! However, if I”m selling some technical widgets, and the majority of my revenue comes from techies, don’t you think it’s my responsibility to adhere to them and meet their needs? Shouldn’t my site cater to them rather than try to please other people and maybe lose the techies (my best customers) in the process?

]]> By: Laura http://www.invesp.com/blog/copy-writing/the-secret-of-being-an-online-expert.html/comment-page-1#comment-905 Laura Wed, 26 Sep 2007 14:39:22 +0000 http://www.invesp.com/blog/copy-writing/the-secret-of-being-an-online-expert.html#comment-905 Khalid: I think that advances in technology have becoming an “expert” in the traditional sense more difficult. I think that this can further complicate the ability to express yourself in writing for some. Amanda: Maybe an expert is sometimes in the eyes of the beholder. If you know a lot more stuff about widget A than I do, I certainly would think that you are more of an expert than I am… Khalid:
I think that advances in technology have becoming an “expert” in the traditional sense more difficult. I think that this can further complicate the ability to express yourself in writing for some.

Amanda:
Maybe an expert is sometimes in the eyes of the beholder. If you know a lot more stuff about widget A than I do, I certainly would think that you are more of an expert than I am…

]]> By: khalid http://www.invesp.com/blog/copy-writing/the-secret-of-being-an-online-expert.html/comment-page-1#comment-895 khalid Wed, 26 Sep 2007 05:37:56 +0000 http://www.invesp.com/blog/copy-writing/the-secret-of-being-an-online-expert.html#comment-895 @Second life: Do you think that doing something for two years is enough to be an expert in it? I have been doing Java programming for the last 10 years. I am at an architect level in it. I still find it difficult to describe myself as a "Java expert" @Amanda, That is the problem with being an online expert. Everyone can claim to be one without a real way of proofing that. @Second life: Do you think that doing something for two years is enough to be an expert in it? I have been doing Java programming for the last 10 years. I am at an architect level in it. I still find it difficult to describe myself as a “Java expert”

@Amanda, That is the problem with being an online expert. Everyone can claim to be one without a real way of proofing that.

]]> By: Ayat http://www.invesp.com/blog/copy-writing/the-secret-of-being-an-online-expert.html/comment-page-1#comment-894 Ayat Wed, 26 Sep 2007 02:20:37 +0000 http://www.invesp.com/blog/copy-writing/the-secret-of-being-an-online-expert.html#comment-894 Not only does it take time, but it is also an takes a lot of talent to actually know how to communicate effectively online. Expertise requires years of commitment as well as knowledge and lots of practice. And Amanda, as lucky of a person that you can possibly be, if you weren't a talented, dedicated, experienced individual, it's quite difficult to be successful. :) Not only does it take time, but it is also an takes a lot of talent to actually know how to communicate effectively online. Expertise requires years of commitment as well as knowledge and lots of practice. And Amanda, as lucky of a person that you can possibly be, if you weren’t a talented, dedicated, experienced individual, it’s quite difficult to be successful. :)

]]> By: Amanda http://www.invesp.com/blog/copy-writing/the-secret-of-being-an-online-expert.html/comment-page-1#comment-891 Amanda Wed, 26 Sep 2007 00:29:05 +0000 http://www.invesp.com/blog/copy-writing/the-secret-of-being-an-online-expert.html#comment-891 I definitely think it takes a lot to be a online expert. A lot of people who think they are experts just know a lot of stuff but not what I would say enough to be an online expert. I am good at what I do but I make no claims to be an online expert at earning money online, or making websites. I think its all dumb luck with me! I definitely think it takes a lot to be a online expert. A lot of people who think they are experts just know a lot of stuff but not what I would say enough to be an online expert. I am good at what I do but I make no claims to be an online expert at earning money online, or making websites. I think its all dumb luck with me!

]]> By: Second Life Safari http://www.invesp.com/blog/copy-writing/the-secret-of-being-an-online-expert.html/comment-page-1#comment-889 Second Life Safari Tue, 25 Sep 2007 20:52:01 +0000 http://www.invesp.com/blog/copy-writing/the-secret-of-being-an-online-expert.html#comment-889 I am an expert and the real way to be an expert in anything is to actively do it in a business function for at least 2 years. I am an expert and the real way to be an expert in anything is to actively do it in a business function for at least 2 years.

]]> By: 10668844 http://www.invesp.com/blog/copy-writing/the-secret-of-being-an-online-expert.html/comment-page-1#comment-885 10668844 Tue, 25 Sep 2007 17:24:09 +0000 http://www.invesp.com/blog/copy-writing/the-secret-of-being-an-online-expert.html#comment-885 Writing as an 'expert' while using language that the average person can understand, is an art form. However, what makes online copywriting even more difficult is understanding the SEO component, keyword sprinkling and even how to use H1, H2 tags etc. Content and links are king (so I hear) but your content has to be structured properly to get full marks. Being an online expert is, in my opinion, a real exercise in understanding. Writing as an ‘expert’ while using language that the average person can understand, is an art form.

However, what makes online copywriting even more difficult is understanding the SEO component, keyword sprinkling and even how to use H1, H2 tags etc.

Content and links are king (so I hear) but your content has to be structured properly to get full marks.

Being an online expert is, in my opinion, a real exercise in understanding.

]]> By: Steven Bradley http://www.invesp.com/blog/copy-writing/the-secret-of-being-an-online-expert.html/comment-page-1#comment-884 Steven Bradley Tue, 25 Sep 2007 17:15:28 +0000 http://www.invesp.com/blog/copy-writing/the-secret-of-being-an-online-expert.html#comment-884 Great article Laura. I think there are two reasons for the 'expert speak' that fails to communicate. It can at times be easy to forget that words you use every day won't be as familiar to your audience. I find this especially true with acronyms and though I'm sure I'm guilty of using them too often I try to spell them out somewhere near the acronym in the hopes the reader will connect the two. Another reason for 'expert speak' is some people just like to make themselves look smarter. When I see people using an abundance of large words I tend to think they're using those words more to impress me with their vocabulary than anything else. Most of the time you can say the same thing with a smaller more familiar word. Sometimes the larger word is necessary, but most of the times not. Great article Laura. I think there are two reasons for the ‘expert speak’ that fails to communicate. It can at times be easy to forget that words you use every day won’t be as familiar to your audience. I find this especially true with acronyms and though I’m sure I’m guilty of using them too often I try to spell them out somewhere near the acronym in the hopes the reader will connect the two.

Another reason for ‘expert speak’ is some people just like to make themselves look smarter. When I see people using an abundance of large words I tend to think they’re using those words more to impress me with their vocabulary than anything else. Most of the time you can say the same thing with a smaller more familiar word. Sometimes the larger word is necessary, but most of the times not.

]]> By: Laura http://www.invesp.com/blog/copy-writing/the-secret-of-being-an-online-expert.html/comment-page-1#comment-882 Laura Tue, 25 Sep 2007 15:52:48 +0000 http://www.invesp.com/blog/copy-writing/the-secret-of-being-an-online-expert.html#comment-882 Kahlid: Yes, you have to write to appeal to your major customers. You most definitely want them on your side and buying. However, ignoring those who don't necessarily care about the technical terms, but wants your widget because it is the "hottest" and "newest" widget on the market can cost you sales. That is why writing copy and content can be more challenging than first meets the eye. Laura Laura Kahlid:

Yes, you have to write to appeal to your major customers. You most definitely want them on your side and buying.

However, ignoring those who don’t necessarily care about the technical terms, but wants your widget because it is the “hottest” and “newest” widget on the market can cost you sales.

That is why writing copy and content can be more challenging than first meets the eye.

Laura

Laura

]]> By: khalid http://www.invesp.com/blog/copy-writing/the-secret-of-being-an-online-expert.html/comment-page-1#comment-878 khalid Tue, 25 Sep 2007 04:50:00 +0000 http://www.invesp.com/blog/copy-writing/the-secret-of-being-an-online-expert.html#comment-878 Everyone online is trying to sell something, a subscritption to the site, advice and information, products, downloads, etc. So if you are unable to communicate effectively you will NOT be making that sale! However, if I"m selling some technical widgets, and the majority of my revenue comes from techies, don't you think it's my responsibility to adhere to them and meet their needs? Shouldn't my site cater to them rather than try to please other people and maybe lose the techies (my best customers) in the process? Everyone online is trying to sell something, a subscritption to the site, advice and information, products, downloads, etc. So if you are unable to communicate effectively you will NOT be making that sale! However, if I”m selling some technical widgets, and the majority of my revenue comes from techies, don’t you think it’s my responsibility to adhere to them and meet their needs? Shouldn’t my site cater to them rather than try to please other people and maybe lose the techies (my best customers) in the process?

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