Comments on: What is the correct price for a copywriting project? http://www.invesp.com/blog/copy-writing/what-is-the-correct-price-for-a-copywriting-project.html Conversion Rate Optimization Blog Mon, 30 Jan 2012 16:07:43 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Melanie http://www.invesp.com/blog/copy-writing/what-is-the-correct-price-for-a-copywriting-project.html#comment-6746 Melanie Wed, 16 Sep 2009 11:55:06 +0000 http://www.invesp.com/wordpress/copy-writing/what-is-the-correct-price-for-a-copywriting-project#comment-6746 With over 25 years experience in agency, I left to become a freelancer. Boy was I shocked at the value businesses place on a seasoned writers work. I have undervalued my work with the understanding, from the client, that I am proving myself. This has come back to bite me. When you do bill for your true hours and still give a very competitive price, they complain and forget your original conversation concerning the price on the initial project. It is not only annoying, but insulting. When I ask, "Are you unhappy with the work?" The reply is no, just the cost. What I have learned is don't undervalue your talent. You understand the process, and what it takes to give dense, keyword rich copy. If they quibble. Move on. Believe me, it will only get worse from there. With over 25 years experience in agency, I left to become a freelancer. Boy was I shocked at the value businesses place on a seasoned writers work. I have undervalued my work with the understanding, from the client, that I am proving myself. This has come back to bite me. When you do bill for your true hours and still give a very competitive price, they complain and forget your original conversation concerning the price on the initial project. It is not only annoying, but insulting. When I ask, “Are you unhappy with the work?” The reply is no, just the cost. What I have learned is don’t undervalue your talent. You understand the process, and what it takes to give dense, keyword rich copy. If they quibble. Move on. Believe me, it will only get worse from there.

]]> By: SEO Brighton http://www.invesp.com/blog/copy-writing/what-is-the-correct-price-for-a-copywriting-project.html#comment-4371 SEO Brighton Wed, 18 Mar 2009 06:15:40 +0000 http://www.invesp.com/wordpress/copy-writing/what-is-the-correct-price-for-a-copywriting-project#comment-4371 One interesting aspect is that this blog is produced by multiple authors with authority. One interesting aspect is that this blog is produced by multiple authors with authority.

]]> By: Nadine Kahil http://www.invesp.com/blog/copy-writing/what-is-the-correct-price-for-a-copywriting-project.html#comment-2403 Nadine Kahil Wed, 16 Apr 2008 16:23:48 +0000 http://www.invesp.com/wordpress/copy-writing/what-is-the-correct-price-for-a-copywriting-project#comment-2403 I am always confused as to how much I should charge clients. For example I need to know how much to charge for a brand name as well as a slogan for a company. Any ideas as to how much I should charge. Please help. Nadine I am always confused as to how much I should charge clients. For example I need to know how much to charge for a brand name as well as a slogan for a company.

Any ideas as to how much I should charge.
Please help.
Nadine

]]> By: Brand Name Company Agency Guy http://www.invesp.com/blog/copy-writing/what-is-the-correct-price-for-a-copywriting-project.html#comment-1938 Brand Name Company Agency Guy Sat, 09 Feb 2008 19:48:22 +0000 http://www.invesp.com/wordpress/copy-writing/what-is-the-correct-price-for-a-copywriting-project#comment-1938 The justification of value is key when pricing B2B services. Those offshore firms you mention probably are worth the $5 they charge because they measure their worth based on speed. This is why those major brand writers are worth more - they don't care about speed - they care about the value of the document to the end user. If it can bring in $1 million then why not charge $10K for it? The justification of value is key when pricing B2B services. Those offshore firms you mention probably are worth the $5 they charge because they measure their worth based on speed. This is why those major brand writers are worth more – they don’t care about speed – they care about the value of the document to the end user. If it can bring in $1 million then why not charge $10K for it?

]]> By: Khalid http://www.invesp.com/blog/copy-writing/what-is-the-correct-price-for-a-copywriting-project.html#comment-43 Khalid Mon, 06 Aug 2007 05:47:19 +0000 http://www.invesp.com/wordpress/copy-writing/what-is-the-correct-price-for-a-copywriting-project#comment-43 A good copy writer can do wonders to a ppc campaign. I have seen conversion rate double with some of our clients after testing new copy. A good copy writer can do wonders to a ppc campaign. I have seen conversion rate double with some of our clients after testing new copy.

]]> By: Chris Denny http://www.invesp.com/blog/copy-writing/what-is-the-correct-price-for-a-copywriting-project.html#comment-42 Chris Denny Mon, 06 Aug 2007 05:46:20 +0000 http://www.invesp.com/wordpress/copy-writing/what-is-the-correct-price-for-a-copywriting-project#comment-42 In addition to increasing conversion, copy effectively written with SEO in mind might also allow a client to focus PPC campaign funds towards other keywords or decrease PPC spend altogether In addition to increasing conversion, copy effectively written with SEO in mind might also allow a client to focus PPC campaign funds towards other keywords or decrease PPC spend altogether

]]> By: Ayat http://www.invesp.com/blog/copy-writing/what-is-the-correct-price-for-a-copywriting-project.html#comment-41 Ayat Mon, 06 Aug 2007 05:45:59 +0000 http://www.invesp.com/wordpress/copy-writing/what-is-the-correct-price-for-a-copywriting-project#comment-41 You do get what you pay for. Many would like to think that it does not apply to copy. Of course our copy writers would completely disagree with that. You do get what you pay for. Many would like to think that it does not apply to copy. Of course our copy writers would completely disagree with that.

]]> By: Khalid http://www.invesp.com/blog/copy-writing/what-is-the-correct-price-for-a-copywriting-project.html#comment-40 Khalid Mon, 06 Aug 2007 05:45:43 +0000 http://www.invesp.com/wordpress/copy-writing/what-is-the-correct-price-for-a-copywriting-project#comment-40 Steven, I am always amused when I see that people expect to pay so little for writing work. And at the end, I hear them complain about quality of work they receive. You do get what you pay for. Like you said, determining how much you should pay for a writer should be evaluated based on the value that his/her writing is going to bring to your business. Steven, I am always amused when I see that people expect to pay so little for writing work. And at the end, I hear them complain about quality of work they receive. You do get what you pay for.

Like you said, determining how much you should pay for a writer should be evaluated based on the value that his/her writing is going to bring to your business.

]]> By: Steven Bradley http://www.invesp.com/blog/copy-writing/what-is-the-correct-price-for-a-copywriting-project.html#comment-39 Steven Bradley Mon, 06 Aug 2007 05:45:17 +0000 http://www.invesp.com/wordpress/copy-writing/what-is-the-correct-price-for-a-copywriting-project#comment-39 I think the key in what to charge or what you should expect to pay is the value the writing will bring to you. I'm amazed sometimes that people will pay $5 for a page of copy and expect that page to bring any positive return. That's not to say you need to spend thousands on copy, but you have to ask yourself how much work someone is going to put in for a few dollars. I think the key in what to charge or what you should expect to pay is the value the writing will bring to you.

I’m amazed sometimes that people will pay $5 for a page of copy and expect that page to bring any positive return. That’s not to say you need to spend thousands on copy, but you have to ask yourself how much work someone is going to put in for a few dollars.

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