In case you have missed it, I published a guest post on the Google website optimizer blog titled ​25 Google Website Optimizer Tips for Better Product Pages.

If you are a regular reader of the Invesp blog, you know that we focus on ecommerce conversion rate optimization. While I find conversion optimization generally challenging, I believe that ecommerce conversion optimization is more difficult compared to optimizing other websites. CRO should be more than randomly throwing elements in a test script and hoping one of them will beat the original design. If you are looking for consistent results, you have to follow a methodology. In this post, I touched on the basics of product page optimization. Jump to the GWO blog and read the full post