For those eager for the next edition of my Landing Page tips for webinar attendees, wait no longer! The next site has a name that is familiar to many: Dave Ramsey.  The site sells books, finance software, and all sorts of tools to help people with budgeting and personal finances.

This is the landing page the folks at daveramsey.com sent me. This particular page is offering the top 10 featured items.

The site looks nice overall, but what I found interesting was how the first 3 items were in a single row, whereas all other items had a row to themselves and users could buy those products directly rather than clicking on the link.

Tip #1: Stay consistent with the way you feature the items.

Tip #2:  Place an “add to cart” button for each item will be more effective in increasing conversion.

The link for “more special offers” was a bit distracting and could impact the end result for customers to convert.

Tip #3: Avoid placing random links below categorized items as this may take the user to another page and distract them.

The link takes you to this page:

And it really is a great page that has all kinds of special offers in addition to a link on both top and left navigations within the page.

Dave Ramsey has inspired many. This site offers great tools for those in need of financial assistance. But in order to help them, we must give them the means to find what they need in order to convert. A bit of optimization can make a big difference.