Invesp client conversion rates – first 6 months in 2008

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Invesp client conversion rates – first 6 months in 2008

By Ayat Shukairy on November 4, 2008 12:41 am

Comments (3)

Posted in (Conversion Optimization)

graph We’d like to share some news with our readers that we’re pretty proud of here at Invesp. During the first 6 months of 2008, our team conducted 7 landing page optimization projects and 4 e-commerce projects. Our average client conversion rate for that period was 9.2%. Our clients reported an average increase of 35% increase in conversion rates during that period, with our best project delivering a 98% improvement in conversion rates.

If you follow this blog regularly, you know that our clients averaged 14.56% in 2007. While it might seem that there is a large drop in clients conversion rates this year, I believe the numbers will adjust very well during the holiday season, since most of our clients usually report large increases during the holidays.

The team has been able to deliver great value to our clients in the last six months and made great improvements in solidifying the conversion framework. At this point, the framework has been tested on over 30 conversion optimization projects and has consistently delivered great results.

Our biggest lesson this year comes from the one project where we could not deliver the results. Investing enough time upfront before starting any conversion optimization is critical. Our client did not have enough traffic to that landing page to notice any real improvement in conversion. The page received less than 200 visitors a month. That is something we should have been aware of prior to starting the project. But as they say: “live and learn” and I believe we have. J

With the economy declining by the day, there is no better time to focus on conversion optimization. If you have been thinking about starting your own conversion optimization project, call our office at 1.800.421.7393, or contact us to get started.

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3 Responses to “ Invesp client conversion rates – first 6 months in 2008”

SEO - iSTYLE » Blog Archive » Invesp client conversion rates - first 6 months in 2008 Says -- November 4th, 2008 at 2:42 am

[...] Read the rest here: Invesp client conversion rates – first 6 months in 2008 [...]

EcommGuru Says -- November 4th, 2008 at 4:47 am

I appreciate you sharing your information. In your case studies what do you consider a conversion? This appears to be a big issue with conversion companies where as they do not specify what the conversion is. Example, is a conversion when: they buy something, they sign up for a newsletter or they simply click any link on the page?

If you could be more specific it would prove to be more helpful in evaluating your services.

Khalid Saleh Says -- November 4th, 2008 at 7:42 am

@EcommGuru one of the main tasks we do at the start of a project is defining the conversion gaols. For e-commerce, our conversion optimization projects aim at increasing site revenue via increasing number of orders or increasing the average order size. There might be other goals but we really focus on these two measures.

As for landing page projects, a conversion is defined by the nature of the page. A conversion on a lead generation page takes place when the visitors submits that page. All landing pages we worked on during the reported period(except for one) were sales pages. A conversion on these pages takes place when we increase the add to cart clicks.

Of course an add to cart from a landing page doesn’t always translate into a final sale. We had one client were we increase the landing page conversion rate but visitors were getting “stuck” during the checkout process. Optimizing that process helped reduce abandonments by 40%.