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Creating effective E-commerce product pages is extremely important for better customer experience and high conversion rates. Check out our Infographic to find out How to Create Effective E-commerce Product Pages in 21 simple steps.
Infographic by- Invesp
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Did you know
- The average abandonment rate of shopping cart is 65.23%
- The average conversion rate of E-commerce store is only 2.13%
- The higher the average order value the lower the product page effectiveness rate is
- For website with AOV less than $50, the effectiveness rate is at 25%.
- For website with AOV above $2000, the effectiveness rate is at 4-5%
Most Important features that influence the Buyer’s Decision
Features | %age |
Free Shipping | 73% |
Free Returns | 70% |
Special Sales and Discounts | 62% |
Discount Coupons | 56% |
Rewards and Loyalty Points | 46% |
Time Limited Deals | 43% |
Buy More, Save More | 34% |
Free Gifts | 31% |
21 Steps to Effective e-commerce product pages
- High Quality Product Images
- Multiple view Images of Single Products
- Product Zoom Feature
- Consumer Reviews
- Create Killer product copy
- Offer product customization when possible
- Free Shipping
- Highlight Discounts
- Show Similar Products
- Product Demo Videos
- Social Media Buttons
- Email a Friend Button
- Live Chat Feature
- Have Clear Call to Action
- Maximize Trust Factor
- User-Friendly Navigation
- User Friendly Fonts
- Use Emotional Triggers
- Remove Unnecessary Elements
- Building customer confidence
- Product search function