Conversion Rate Optimization Blog

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This blog is brought to you by the team at Invesp, a conversion optimization company.


Meet the authors of the invesp blog: Ayat, and Khalid.

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Laura Evans

I am one of those sorry few who had to be dragged kicking and screaming into the computer age. It is quite ironic that, today, I make a good portion of my income as a freelance writer. In fact, I would have to say that I would probably not be a writer at all at this point in my life without the internet.
My background is pretty eclectic. I have been everything from a swim instructor to a sales manager. I have worked for companies both large and small, including a Fortune 100 company. Even though I have over twenty years of business experience, a Bachelor’s Degree in History, and a Master’s Degree in Business Administration, I get up every day looking forward to learning new concepts about selling and marketing online.
In addition to writing, I work at a local college as a tutor and have a business with my husband buying and selling antiques and collectibles. I live in Southern California with two big, goofy dogs and four entertaining cats.
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