I will be speaking at the SES Chicago conference this coming week (December 7-11) on Wednesday December 9th at the Pay-Per-Click Congruency Clinic from 2:30 – 3:45 pm. What we’ll be talking about:

“Pay-Per-Click Congruency Clinic
Crucial to creating successful Pay-Per-Click campaigns is developing messaging that is personalized and persuasive, but also congruent throughout each of the campaign’s elements. This clinic will review PPC campaigns offered up by audience volunteers, from ad to landing page and beyond, suggesting improvements at each step along the way.” (SESChicago)

Let’s connect! @ayat or e-mail me ayat at invesp dot com