Comments on: Mining and Measuring Prospects With RFM http://www.invesp.com/blog/miscellaneous/mining-and-measuring-prospects-with-rfm.html Conversion Rate Optimization Blog Mon, 30 Jan 2012 16:07:43 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Jim Stafford http://www.invesp.com/blog/miscellaneous/mining-and-measuring-prospects-with-rfm.html#comment-4271 Jim Stafford Fri, 20 Feb 2009 19:25:03 +0000 http://www.invesp.com/blog/?p=444#comment-4271 You can also experiment with RFM to get better and better results. Do a smal marketing campaign and then graph response rates associated with each dimension -- R, F and M. You may find higher response rates for F quintile 1 than for R quintile 1. That would suggest that your unique customer base should be raned by FRM and not RFM. Please see our whitepaper for additional detail, http://www.staffordsbsg.com/RFM-Case-Study.html You can also experiment with RFM to get better and better results. Do a smal marketing campaign and then graph response rates associated with each dimension — R, F and M. You may find higher response rates for F quintile 1 than for R quintile 1. That would suggest that your unique customer base should be raned by FRM and not RFM. Please see our whitepaper for additional detail, http://www.staffordsbsg.com/RFM-Case-Study.html

]]> By: Alex peterson http://www.invesp.com/blog/miscellaneous/mining-and-measuring-prospects-with-rfm.html#comment-3008 Alex peterson Sat, 05 Jul 2008 04:41:01 +0000 http://www.invesp.com/blog/?p=444#comment-3008 "If you take your top 20% from the list they are your gold customers or prospects. Now you know who to target with your most lavish attention!" Yes after reading your blog i have completely understood what should i do “If you take your top 20% from the list they are your gold customers or prospects. Now you know who to target with your most lavish attention!”

Yes after reading your blog i have completely understood what should i do

]]> By: biorhythm http://www.invesp.com/blog/miscellaneous/mining-and-measuring-prospects-with-rfm.html#comment-3007 biorhythm Fri, 04 Jul 2008 06:16:19 +0000 http://www.invesp.com/blog/?p=444#comment-3007 May be mining is needed but it is really killing our earth. May be mining is needed but it is really killing our earth.

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