Marketing and Conversion Optimization Blog

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This blog is brought to you by the team at Invesp Consulting, an e-commerce conversion optimization company.

Meet the authors of the invesp blog: Ayat, Khalid , and Chris.

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Sitebrand is holding a webinar this Wednesday 7/29 titled "Danskin: Can It Repeat Its Cyber Monday Mega Success?" with Jessica Koster, Danskin’s Director of e-Commerce Marketing. If you haven’t been following Danskin, the company built a very successful online strategy last year by creating specific personalized campaigns that dynamically change for every visitor.

Elastic Path is holding a webinar on 8/14 titled "The Art & Science of Choosing Ecommerce Technology" with Bernardine Wu, the CEO of FitForCommerce. This webinar should very interesting to anyone looking at the wide spectrum of different technologies used to host ecommerce solutions.

Finally, on the new book "Always Be Testing: The Complete Guide to Google Website Optimizer" should be released on 8/11. This is the first book on Google optimizer. The book is authored by leading conversion experts Bryan Eisenberg and John Quarto-vonTivadar.  You can pre-order your copy from Amazon.

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