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Online conversion 101: The bottom line to every online activity is converting the casual visitor to a customer, a lead, or even a subscriber. Learn how you can increase your online conversion rates in this 8series tutorial

Personas 101: The problem with the traditional approach of knowing your customers is how generic it is. This series will take through the process of creating personas for your specific site, product or service. Persona development will help you see significant increases in conversion rates as well.

Viral Marketing 101: The web revolutionized marketing as we know it. It is no longer enough to create a marketing message and hope that people will respond. Consumers are talking about your products, services and company. It’s up to you to engage the power of consumers based marketing if you want to gain an advantage over the competition. It is the age of consumer to consumer and the evolution of word-of-mouth.

10 Most expensive mistakes of consulting companies: This is a must read if you run a consulting company, deal with clients and team members.

9 Clueless manager stories from hell: This is our most visited page. If you work long enough in consulting, I am sure you have your own list to share.

9 sure ways to increase your website traffic: One of the most commented upon blogs has created a buzz amongst our readers who offer plenty of additional ways to increase traffic.

Hooking the Headline: Six ways to Catch a Reader: One of the first elements a reader will see is the headline whether it’s on your blog, homepage, product pages, or landing page. If crafted and written correctly, your headline can be the hook to gauge your site visitor.

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