I am always amazed on how many small business do not invest the time in knowing their audience and target market.

Digg changed their algorithm and the community is not too happy about it. It takes close to 200 diggs at this point for some of the users to get on the first page of digg. Just three months ago, all it took was close to 50 or 60 diggs.

Since Ayat has been writing about persona creation, Rand hosted an excellent white board Friday on the topic of creating personas.

We answered the question of how much you should pay for a freelance copywriter. So, how much should you pay for a designer?

Brand awareness as a campaign goal? Sounds like a bad idea to me.