Conversion Rate Optimization Blog

About the Invesp Blog

This blog is brought to you by the team at Invesp, a conversion optimization company.

Meet the authors of the invesp blog: Ayat, Khalid, Stephen, and Masroor.


RSS Subscribe via RSS Feed

Or, receive weekly updates by email:

Landing page optimization

Does your PPC campaign need help?
Invesp offers
landing page

Understanding Online Shopping Behavior [Infographic]

By khalid on September 25, 2013 2:09 am
Posted in (Ecommerce)

Did you know that the total US online retail sales are estimated to reach $370 billion by 2017? Right now in 2013, the total online retail sales in the US average $262 billion, with 65% online shoppers belonging to the age group of 25 to 54. Take a look at our interesting, fact-filled infographic to gain more insight into the online shopping patterns and behavior of digital consumers worldwide.

Understanding the online shopping behavior


Infographic by- Invesp

To Publish this Image on your Blog or Website . Copy this code

Worldwide eCommerce sales is estimated to grow to $1.86 Trillion by 2016

US online retail sales alone is estimated to reach $370 billion by 2017, up from $262 billion in 2013

By 2014, 53% of total retail sales (online and offline) will be affected and dictated by the World Wide Web

Percentage Of Consumers Who Shop Online – By Age And Gender

By Age

Age %age
18-24 7.6%
25-34 18.6%
35-44 23.1%
45-54 24.0%
55-64 16.4%
65+ 10.3%


By Gender

Gender %age
Male 40.9%
Female 59.1%


81% of consumers do research online before making a purchase decision.

Consumers who research options via online, offline, and mobile channels spend 18-36% more than those who don’t.

The average consumer today checks 10.4 information sources before buying anything.

Major Sources Used By Consumers To Research Product Information Before Purchasing

Sources %age
Used search engine or social media site 62%
Visited brand or manufacturer website 60%
Visited retail website 57%
Visited local store 42%
Spoke with friends and family 29%
Visited professional review website 20%
Visited comparison shopping website 19%
Visited a consumer review website 19%
Visited an online portal 13%


49% of online consumers use PCs and 45% use mobile devices as their primary access media throughout the purchase cycle.

54% of tablet-related purchases were done online as compared to 26% of smartphone-related purchases.

Devices Used To Access The Internet By US Consumers (Per Week)

Devices %age
Computer 79.0%
Mobile Phone 43.5%
Tablet 17.0%


Top Motivational Factors For Consumers To Purchase On Regular Basis

Factors %age
Discounts, deals & promotions 48%
Quality products 42%
Good product value 42%
Free samples 42%
Customer loyalty or reward programs 38%
Excellent customer service 36%
Trustworthy brand 34%
Good selection of products 33%






If you enjoyed this post, make sure you subscribe to my RSS feed!

If you enjoyed this post, please consider subscribing to the Invesp blog feed
to have future articles delivered to your feed reader.

Or, receive weekly updates by email:

DOWNLOAD FREE WHITE PAPER: Personas 101 - How to Target Your Ideal Customer