Understanding Online Shopping Behavior [Infographic]by Khalid Saleh
Did you know that the total US online retail sales are estimated to reach $370 billion by 2017? Right now in 2013, the total online retail sales in the US average $262 billion, with 65% online shoppers belonging to the age group of 25 to 54. Take a look at our interesting, fact-filled infographic to gain more insight into the online shopping patterns and behavior of digital consumers worldwide.
Infographic by- Invesp
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Worldwide eCommerce sales is estimated to grow to $1.86 Trillion by 2016
US online retail sales alone is estimated to reach $370 billion by 2017, up from $262 billion in 2013
By 2014, 53% of total retail sales (online and offline) will be affected and dictated by the World Wide Web
Percentage Of Consumers Who Shop Online – By Age And Gender
81% of consumers do research online before making a purchase decision.
Consumers who research options via online, offline, and mobile channels spend 18-36% more than those who don’t.
The average consumer today checks 10.4 information sources before buying anything.
Major Sources Used By Consumers To Research Product Information Before Purchasing
|Used search engine or social media site||62%|
|Visited brand or manufacturer website||60%|
|Visited retail website||57%|
|Visited local store||42%|
|Spoke with friends and family||29%|
|Visited professional review website||20%|
|Visited comparison shopping website||19%|
|Visited a consumer review website||19%|
|Visited an online portal||13%|
49% of online consumers use PCs and 45% use mobile devices as their primary access media throughout the purchase cycle.
54% of tablet-related purchases were done online as compared to 26% of smartphone-related purchases.
Devices Used To Access The Internet By US Consumers (Per Week)
Top Motivational Factors For Consumers To Purchase On Regular Basis
|Discounts, deals & promotions||48%|
|Good product value||42%|
|Customer loyalty or reward programs||38%|
|Excellent customer service||36%|
|Good selection of products||33%|
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