Understanding Online Shopping Behavior [Infographic]

by Khalid Saleh

Did you know that the total US online retail sales are estimated to reach $370 billion by 2017? Right now in 2013, the total online retail sales in the US average $262 billion, with 65% online shoppers belonging to the age group of 25 to 54. Take a look at our interesting, fact-filled infographic to gain more insight into the online shopping patterns and behavior of digital consumers worldwide.

Understanding the online shopping behavior

 

Infographic by- Invesp

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Worldwide eCommerce sales is estimated to grow to $1.86 Trillion by 2016

US online retail sales alone is estimated to reach $370 billion by 2017, up from $262 billion in 2013

By 2014, 53% of total retail sales (online and offline) will be affected and dictated by the World Wide Web

Percentage Of Consumers Who Shop Online – By Age And Gender

By Age

Age%age
  
18-247.6%
25-3418.6%
35-4423.1%
45-5424.0%
55-6416.4%
65+10.3%

 

By Gender

Gender%age
  
Male40.9%
Female59.1%

 

81% of consumers do research online before making a purchase decision.

Consumers who research options via online, offline, and mobile channels spend 18-36% more than those who don’t.

The average consumer today checks 10.4 information sources before buying anything.

Major Sources Used By Consumers To Research Product Information Before Purchasing

Sources%age
  
Used search engine or social media site62%
Visited brand or manufacturer website60%
Visited retail website57%
Visited local store42%
Spoke with friends and family29%
Visited professional review website20%
Visited comparison shopping website19%
Visited a consumer review website19%
Visited an online portal13%

 

49% of online consumers use PCs and 45% use mobile devices as their primary access media throughout the purchase cycle.

54% of tablet-related purchases were done online as compared to 26% of smartphone-related purchases.

Devices Used To Access The Internet By US Consumers (Per Week)

Devices%age
  
Computer79.0%
Mobile Phone43.5%
Tablet17.0%

 

Top Motivational Factors For Consumers To Purchase On Regular Basis

Factors%age
  
Discounts, deals & promotions48%
Quality products42%
Good product value42%
Free samples42%
Customer loyalty or reward programs38%
Excellent customer service36%
Trustworthy brand34%
Good selection of products33%

 

 

 

 

 


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