Understanding Online Shopping Behavior [Infographic]

by Khalid Saleh

Did you know that the total US online retail sales are estimated to reach $370 billion by 2017? Right now in 2013, the total online retail sales in the US average $262 billion, with 65% online shoppers belonging to the age group of 25 to 54. Take a look at our interesting, fact-filled infographic to gain more insight into the online shopping patterns and behavior of digital consumers worldwide.

Understanding the online shopping behavior


Infographic by- Invesp

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Worldwide eCommerce sales is estimated to grow to $1.86 Trillion by 2016

US online retail sales alone is estimated to reach $370 billion by 2017, up from $262 billion in 2013

By 2014, 53% of total retail sales (online and offline) will be affected and dictated by the World Wide Web

Percentage Of Consumers Who Shop Online – By Age And Gender

By Age

Age %age
18-24 7.6%
25-34 18.6%
35-44 23.1%
45-54 24.0%
55-64 16.4%
65+ 10.3%


By Gender

Gender %age
Male 40.9%
Female 59.1%


81% of consumers do research online before making a purchase decision.

Consumers who research options via online, offline, and mobile channels spend 18-36% more than those who don’t.

The average consumer today checks 10.4 information sources before buying anything.

Major Sources Used By Consumers To Research Product Information Before Purchasing

Sources %age
Used search engine or social media site 62%
Visited brand or manufacturer website 60%
Visited retail website 57%
Visited local store 42%
Spoke with friends and family 29%
Visited professional review website 20%
Visited comparison shopping website 19%
Visited a consumer review website 19%
Visited an online portal 13%


49% of online consumers use PCs and 45% use mobile devices as their primary access media throughout the purchase cycle.

54% of tablet-related purchases were done online as compared to 26% of smartphone-related purchases.

Devices Used To Access The Internet By US Consumers (Per Week)

Devices %age
Computer 79.0%
Mobile Phone 43.5%
Tablet 17.0%


Top Motivational Factors For Consumers To Purchase On Regular Basis

Factors %age
Discounts, deals & promotions 48%
Quality products 42%
Good product value 42%
Free samples 42%
Customer loyalty or reward programs 38%
Excellent customer service 36%
Trustworthy brand 34%
Good selection of products 33%






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