Understanding Online Shopping Behavior [Infographic]

by Khalid Saleh

Did you know that the total US online retail sales are estimated to reach $370 billion by 2017? Right now in 2013, the total online retail sales in the US average $262 billion, with 65% online shoppers belonging to the age group of 25 to 54. Take a look at our interesting, fact-filled infographic to gain more insight into the online shopping patterns and behavior of digital consumers worldwide.

Understanding the online shopping behavior


Infographic by- Invesp

To Publish this Image on your Blog or Website . Copy this code

Worldwide eCommerce sales is estimated to grow to $1.86 Trillion by 2016

US online retail sales alone is estimated to reach $370 billion by 2017, up from $262 billion in 2013

By 2014, 53% of total retail sales (online and offline) will be affected and dictated by the World Wide Web

Percentage Of Consumers Who Shop Online – By Age And Gender

By Age



By Gender



81% of consumers do research online before making a purchase decision.

Consumers who research options via online, offline, and mobile channels spend 18-36% more than those who don’t.

The average consumer today checks 10.4 information sources before buying anything.

Major Sources Used By Consumers To Research Product Information Before Purchasing

Used search engine or social media site62%
Visited brand or manufacturer website60%
Visited retail website57%
Visited local store42%
Spoke with friends and family29%
Visited professional review website20%
Visited comparison shopping website19%
Visited a consumer review website19%
Visited an online portal13%


49% of online consumers use PCs and 45% use mobile devices as their primary access media throughout the purchase cycle.

54% of tablet-related purchases were done online as compared to 26% of smartphone-related purchases.

Devices Used To Access The Internet By US Consumers (Per Week)

Mobile Phone43.5%


Top Motivational Factors For Consumers To Purchase On Regular Basis

Discounts, deals & promotions48%
Quality products42%
Good product value42%
Free samples42%
Customer loyalty or reward programs38%
Excellent customer service36%
Trustworthy brand34%
Good selection of products33%






If you enjoyed this post, please consider subscribing to the lnvesp blog feed to have fotore articles delivered to your feed reader. or, receive weekly upates by email: