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	<title>Comments on: New Rules of Ecommerce: Hot Dogs, Tanning and Sex on the Beach</title>
	<atom:link href="http://www.invesp.com/blog/sales-marketing/12-new-rules-of-ecommerce.html/feed" rel="self" type="application/rss+xml" />
	<link>http://www.invesp.com/blog/sales-marketing/12-new-rules-of-ecommerce.html</link>
	<description>Conversion Rate Optimization Blog</description>
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		<title>By: Common Sense SEO &#124; Global Posts</title>
		<link>http://www.invesp.com/blog/sales-marketing/12-new-rules-of-ecommerce.html/comment-page-1#comment-3309</link>
		<dc:creator>Common Sense SEO &#124; Global Posts</dc:creator>
		<pubDate>Tue, 02 Sep 2008 15:47:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/sales-marketing/12-new-rules-of-ecommerce.html#comment-3309</guid>
		<description>[...] I love people who tell it like it is. Not people who tell you they tell it like it is in a &#8220;I&#8217;m a straight talking guy and I&#8217;m going to offend you&#8221; no, not them, they are arse holes. The people I&#8217;m talking about are people who give straight seo advice. [...]</description>
		<content:encoded><![CDATA[<p>[...] I love people who tell it like it is. Not people who tell you they tell it like it is in a &#8220;I&#8217;m a straight talking guy and I&#8217;m going to offend you&#8221; no, not them, they are arse holes. The people I&#8217;m talking about are people who give straight seo advice. [...]</p>
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	</item>
	<item>
		<title>By: Common Sense SEO &#124; Search Engine Optimization</title>
		<link>http://www.invesp.com/blog/sales-marketing/12-new-rules-of-ecommerce.html/comment-page-1#comment-3297</link>
		<dc:creator>Common Sense SEO &#124; Search Engine Optimization</dc:creator>
		<pubDate>Sun, 31 Aug 2008 00:14:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/sales-marketing/12-new-rules-of-ecommerce.html#comment-3297</guid>
		<description>[...] I love people who tell it like it is. Not people who tell you they tell it like it is in a &#8220;I&#8217;m a straight talking guy and I&#8217;m going to offend you&#8221; no, not them, they are arse holes. The people I&#8217;m talking about are people who give straight seo advice. [...]</description>
		<content:encoded><![CDATA[<p>[...] I love people who tell it like it is. Not people who tell you they tell it like it is in a &#8220;I&#8217;m a straight talking guy and I&#8217;m going to offend you&#8221; no, not them, they are arse holes. The people I&#8217;m talking about are people who give straight seo advice. [...]</p>
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	</item>
	<item>
		<title>By: Matti</title>
		<link>http://www.invesp.com/blog/sales-marketing/12-new-rules-of-ecommerce.html/comment-page-1#comment-3241</link>
		<dc:creator>Matti</dc:creator>
		<pubDate>Mon, 25 Aug 2008 08:54:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/sales-marketing/12-new-rules-of-ecommerce.html#comment-3241</guid>
		<description>I look here again and again by and read the interesting and well written contributions. Here I would like to leave gladly a greeting from Thuringia in Germany!</description>
		<content:encoded><![CDATA[<p>I look here again and again by and read the interesting and well written contributions. Here I would like to leave gladly a greeting from Thuringia in Germany!</p>
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	<item>
		<title>By: Khalid Saleh</title>
		<link>http://www.invesp.com/blog/sales-marketing/12-new-rules-of-ecommerce.html/comment-page-1#comment-3216</link>
		<dc:creator>Khalid Saleh</dc:creator>
		<pubDate>Sat, 23 Aug 2008 23:41:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/sales-marketing/12-new-rules-of-ecommerce.html#comment-3216</guid>
		<description>@RedEvo I am glad you enjoy it. Some clients don&#039;t want to hear the truth. That is fine except that it will eventually catch up with them and hurt them in the pocket. 

@Terry Reeves very well put. While the cost of testing are so little almost two thirds of business are yet to test any of their online marketing efforts.</description>
		<content:encoded><![CDATA[<p>@RedEvo I am glad you enjoy it. Some clients don&#8217;t want to hear the truth. That is fine except that it will eventually catch up with them and hurt them in the pocket. </p>
<p>@Terry Reeves very well put. While the cost of testing are so little almost two thirds of business are yet to test any of their online marketing efforts.</p>
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	<item>
		<title>By: Terry Reeves</title>
		<link>http://www.invesp.com/blog/sales-marketing/12-new-rules-of-ecommerce.html/comment-page-1#comment-3213</link>
		<dc:creator>Terry Reeves</dc:creator>
		<pubDate>Fri, 22 Aug 2008 19:30:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/sales-marketing/12-new-rules-of-ecommerce.html#comment-3213</guid>
		<description>I am frequently confronted with business types who say &quot;testing a new site/page/product/service is too expensive and time consuming...&quot;

Bull!

Open a Google Adwords account, select some targeted keywords to bid on, send targeted traffic to the page/product/service ( never the site in general ) you want to test and compare against known data or test against other variations of traffic target.

A 24 to 48 hour test in Google will cost very little and will provide a tremendous amount of information you did not know just 24 to 48 hours ago.

Those who do not test their marketing are on the road to failure. For some it is a long trip, for others, it&#039;s just a quick trip around the corner.</description>
		<content:encoded><![CDATA[<p>I am frequently confronted with business types who say &#8220;testing a new site/page/product/service is too expensive and time consuming&#8230;&#8221;</p>
<p>Bull!</p>
<p>Open a Google Adwords account, select some targeted keywords to bid on, send targeted traffic to the page/product/service ( never the site in general ) you want to test and compare against known data or test against other variations of traffic target.</p>
<p>A 24 to 48 hour test in Google will cost very little and will provide a tremendous amount of information you did not know just 24 to 48 hours ago.</p>
<p>Those who do not test their marketing are on the road to failure. For some it is a long trip, for others, it&#8217;s just a quick trip around the corner.</p>
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	</item>
	<item>
		<title>By: sheerseo - seo software</title>
		<link>http://www.invesp.com/blog/sales-marketing/12-new-rules-of-ecommerce.html/comment-page-1#comment-3212</link>
		<dc:creator>sheerseo - seo software</dc:creator>
		<pubDate>Fri, 22 Aug 2008 19:09:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/sales-marketing/12-new-rules-of-ecommerce.html#comment-3212</guid>
		<description>That is a great article.
I hate taking risks, but I guess there really is no other choice.</description>
		<content:encoded><![CDATA[<p>That is a great article.<br />
I hate taking risks, but I guess there really is no other choice.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Common Sense SEO Tips That Will Help &#124; The RedEvo SEO Blog</title>
		<link>http://www.invesp.com/blog/sales-marketing/12-new-rules-of-ecommerce.html/comment-page-1#comment-3211</link>
		<dc:creator>Common Sense SEO Tips That Will Help &#124; The RedEvo SEO Blog</dc:creator>
		<pubDate>Fri, 22 Aug 2008 18:06:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/sales-marketing/12-new-rules-of-ecommerce.html#comment-3211</guid>
		<description>[...] I love people who tell it like it is. Not people who tell you they tell it like it is in a &#8220;I&#8217;m a straight talking guy and I&#8217;m going to offend you&#8221; no, not them, they are arse holes. The people I&#8217;m talking about are people who give straight seo advice. [...]</description>
		<content:encoded><![CDATA[<p>[...] I love people who tell it like it is. Not people who tell you they tell it like it is in a &#8220;I&#8217;m a straight talking guy and I&#8217;m going to offend you&#8221; no, not them, they are arse holes. The people I&#8217;m talking about are people who give straight seo advice. [...]</p>
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	</item>
	<item>
		<title>By: RedEvo</title>
		<link>http://www.invesp.com/blog/sales-marketing/12-new-rules-of-ecommerce.html/comment-page-1#comment-3210</link>
		<dc:creator>RedEvo</dc:creator>
		<pubDate>Fri, 22 Aug 2008 18:00:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/sales-marketing/12-new-rules-of-ecommerce.html#comment-3210</guid>
		<description>I love people who tell it like it is. This is a great list but I&#039;ll bet you people will just ignore it in their quest for the golden arrow.

Online success requires hard graft, that&#039;s the bit most people miss. They simply build a zero effort website then expect to rake in the money.

Webland is a awash with broken dreams because people won&#039;t follow solid simple advice like that in this post.

d</description>
		<content:encoded><![CDATA[<p>I love people who tell it like it is. This is a great list but I&#8217;ll bet you people will just ignore it in their quest for the golden arrow.</p>
<p>Online success requires hard graft, that&#8217;s the bit most people miss. They simply build a zero effort website then expect to rake in the money.</p>
<p>Webland is a awash with broken dreams because people won&#8217;t follow solid simple advice like that in this post.</p>
<p>d</p>
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	<item>
		<title>By: Barry Wise</title>
		<link>http://www.invesp.com/blog/sales-marketing/12-new-rules-of-ecommerce.html/comment-page-1#comment-3209</link>
		<dc:creator>Barry Wise</dc:creator>
		<pubDate>Fri, 22 Aug 2008 17:52:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/sales-marketing/12-new-rules-of-ecommerce.html#comment-3209</guid>
		<description>All great tips - I plan to share them with my e-commerce customers!</description>
		<content:encoded><![CDATA[<p>All great tips &#8211; I plan to share them with my e-commerce customers!</p>
]]></content:encoded>
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		<title>By: Khalid Saleh</title>
		<link>http://www.invesp.com/blog/sales-marketing/12-new-rules-of-ecommerce.html/comment-page-1#comment-3200</link>
		<dc:creator>Khalid Saleh</dc:creator>
		<pubDate>Thu, 21 Aug 2008 19:08:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/sales-marketing/12-new-rules-of-ecommerce.html#comment-3200</guid>
		<description>@Adam I had to use it :)</description>
		<content:encoded><![CDATA[<p>@Adam I had to use it <img src='http://www.invesp.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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