Have you ever considered that your work can bring you more work if you play it right?

Take me as an example. I am not a well-known copywriting guru and I don’t make a big noise about it being one of my services. When people do hire me I try to remember to ask where and how they found me. You know what? My copywriting clients find me through my copywriting.

Proof, if you needed it, that the work you produce can be your best advertising.

If people are willing to track down a fair-to-middling copywriter like myself, then you have the same opportunity. Especially if you are a designer, musician, or provider of some other “visible” service.

Obviously the best results will come from giving a stellar performance. The potential customer needs to be more than satisfied that you are capable of taking on the work they have in mind.

You want to spark the “This is what I need! Who created this?” reaction.

Designers and Bloggers probably have the best opportunity. The part that is missing in the copywriting line of work is there is no historical precedent in being able to leave your name as the creator, whereas designers can place a link in the footer of web designs and bloggers can link back to their own site either as part of the content, or in an attribution area below the article.

Printers often put “design and print by …” on the back of brochures and annual reports. I’m sure there are more industries where this is the norm also.

Other lines of work could still benefit, even if the idea seems alien right now - perhaps the client would be willing for you to add a credit somewhere? You won’t know if you don’t ask.

Anyone who has this opportunity but does not take it could well be missing out on a bunch of contract referrals. It’s almost like a freelancers viral effect.

Be more proud of your work, put your name to it, it might just lead to your work becoming contagious!

Tags: copywriting, freelancing, marketing, sales
Posted in Sales & Marketing