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	<title>Comments on: Are You Making the Number 1 Marketing Mistake?</title>
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	<link>http://www.invesp.com/blog/sales-marketing/are-you-making-the-number-1-marketing-mistake.html</link>
	<description>Conversion Rate Optimization Blog</description>
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		<title>By: My Forex Tools</title>
		<link>http://www.invesp.com/blog/sales-marketing/are-you-making-the-number-1-marketing-mistake.html#comment-1143</link>
		<dc:creator>My Forex Tools</dc:creator>
		<pubDate>Thu, 18 Oct 2007 02:23:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/sales-marketing/are-you-making-the-number-1-marketing-mistake.html#comment-1143</guid>
		<description>Good things. Resources will be wasted if audience do not read what are you going to deliver.....Objective, Target and Budget Planning is a must before commence any marketing activities.</description>
		<content:encoded><![CDATA[<p>Good things. Resources will be wasted if audience do not read what are you going to deliver&#8230;..Objective, Target and Budget Planning is a must before commence any marketing activities.</p>
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		<title>By: Ayat</title>
		<link>http://www.invesp.com/blog/sales-marketing/are-you-making-the-number-1-marketing-mistake.html#comment-1041</link>
		<dc:creator>Ayat</dc:creator>
		<pubDate>Fri, 05 Oct 2007 16:16:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/sales-marketing/are-you-making-the-number-1-marketing-mistake.html#comment-1041</guid>
		<description>That&#039;s awesome Chris! It&#039;s very similar to the concept of personas...I guess you&#039;ll have a lot to say about the topic once our blogs are posted!!!</description>
		<content:encoded><![CDATA[<p>That&#8217;s awesome Chris! It&#8217;s very similar to the concept of personas&#8230;I guess you&#8217;ll have a lot to say about the topic once our blogs are posted!!!</p>
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		<title>By: Chris Garrett</title>
		<link>http://www.invesp.com/blog/sales-marketing/are-you-making-the-number-1-marketing-mistake.html#comment-1015</link>
		<dc:creator>Chris Garrett</dc:creator>
		<pubDate>Thu, 04 Oct 2007 16:57:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/sales-marketing/are-you-making-the-number-1-marketing-mistake.html#comment-1015</guid>
		<description>Great stuff, I look forward to it. I wrote a piece on &lt;a href=&quot;http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/&quot; rel=&quot;nofollow&quot;&gt;pen portraits&lt;/a&gt; as they relate to audiences early on my blog.</description>
		<content:encoded><![CDATA[<p>Great stuff, I look forward to it. I wrote a piece on <a href="http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/">pen portraits</a> as they relate to audiences early on my blog.</p>
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		<title>By: Ayat</title>
		<link>http://www.invesp.com/blog/sales-marketing/are-you-making-the-number-1-marketing-mistake.html#comment-1014</link>
		<dc:creator>Ayat</dc:creator>
		<pubDate>Thu, 04 Oct 2007 16:55:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/sales-marketing/are-you-making-the-number-1-marketing-mistake.html#comment-1014</guid>
		<description>And an even more accurate tactic of targeting your market is through the creation of personas. We&#039;ll be tackling that topic through our blogs soon!</description>
		<content:encoded><![CDATA[<p>And an even more accurate tactic of targeting your market is through the creation of personas. We&#8217;ll be tackling that topic through our blogs soon!</p>
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		<title>By: Chris Garrett</title>
		<link>http://www.invesp.com/blog/sales-marketing/are-you-making-the-number-1-marketing-mistake.html#comment-1010</link>
		<dc:creator>Chris Garrett</dc:creator>
		<pubDate>Thu, 04 Oct 2007 16:07:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/sales-marketing/are-you-making-the-number-1-marketing-mistake.html#comment-1010</guid>
		<description>Yup, and that will mean segmenting lists, providing the same information in a variety of ways, and targeting prospects not just through one channel but all appropriate means. IE. hard work, but worth it :)</description>
		<content:encoded><![CDATA[<p>Yup, and that will mean segmenting lists, providing the same information in a variety of ways, and targeting prospects not just through one channel but all appropriate means. IE. hard work, but worth it <img src='http://www.invesp.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Ayat</title>
		<link>http://www.invesp.com/blog/sales-marketing/are-you-making-the-number-1-marketing-mistake.html#comment-1008</link>
		<dc:creator>Ayat</dc:creator>
		<pubDate>Thu, 04 Oct 2007 15:37:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/sales-marketing/are-you-making-the-number-1-marketing-mistake.html#comment-1008</guid>
		<description>So the challenge is to take all that information and in a subtle way get your message to each customer. However, because of the wide range of clients that may be visiting your site, your challenge is to mold your message to satisfy each one of your different consumers. So like you say Chris, you need to know your market really well and understand exactly why they need your service/product, what reservations or objections they may have, and what exactly will hook them.</description>
		<content:encoded><![CDATA[<p>So the challenge is to take all that information and in a subtle way get your message to each customer. However, because of the wide range of clients that may be visiting your site, your challenge is to mold your message to satisfy each one of your different consumers. So like you say Chris, you need to know your market really well and understand exactly why they need your service/product, what reservations or objections they may have, and what exactly will hook them.</p>
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		<title>By: Chris Garrett</title>
		<link>http://www.invesp.com/blog/sales-marketing/are-you-making-the-number-1-marketing-mistake.html#comment-1005</link>
		<dc:creator>Chris Garrett</dc:creator>
		<pubDate>Thu, 04 Oct 2007 10:21:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/sales-marketing/are-you-making-the-number-1-marketing-mistake.html#comment-1005</guid>
		<description>Yes exactly, we have so many opportunities to understand our customers better there is really no excuse :)</description>
		<content:encoded><![CDATA[<p>Yes exactly, we have so many opportunities to understand our customers better there is really no excuse <img src='http://www.invesp.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Stephen Da Cambra</title>
		<link>http://www.invesp.com/blog/sales-marketing/are-you-making-the-number-1-marketing-mistake.html#comment-1000</link>
		<dc:creator>Stephen Da Cambra</dc:creator>
		<pubDate>Thu, 04 Oct 2007 03:57:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/sales-marketing/are-you-making-the-number-1-marketing-mistake.html#comment-1000</guid>
		<description>Chris, great post.  I see this mistake being made all the time.  It is particularly frustrating in a time when we have so much information about our customers - how much they make, where they shop, what they buy - and so many tools to interact with them in the ways you suggest.</description>
		<content:encoded><![CDATA[<p>Chris, great post.  I see this mistake being made all the time.  It is particularly frustrating in a time when we have so much information about our customers &#8211; how much they make, where they shop, what they buy &#8211; and so many tools to interact with them in the ways you suggest.</p>
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		<title>By: EC English</title>
		<link>http://www.invesp.com/blog/sales-marketing/are-you-making-the-number-1-marketing-mistake.html#comment-995</link>
		<dc:creator>EC English</dc:creator>
		<pubDate>Thu, 04 Oct 2007 01:45:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/sales-marketing/are-you-making-the-number-1-marketing-mistake.html#comment-995</guid>
		<description>Thanks for this very interesting and informatative article.</description>
		<content:encoded><![CDATA[<p>Thanks for this very interesting and informatative article.</p>
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		<title>By: BWeb</title>
		<link>http://www.invesp.com/blog/sales-marketing/are-you-making-the-number-1-marketing-mistake.html#comment-992</link>
		<dc:creator>BWeb</dc:creator>
		<pubDate>Wed, 03 Oct 2007 22:01:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/sales-marketing/are-you-making-the-number-1-marketing-mistake.html#comment-992</guid>
		<description>&lt;p&gt;Great advice! Yea, this information will definitely be helpful in getting my site up to speed.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Great advice! Yea, this information will definitely be helpful in getting my site up to speed.</p>
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