Are you really different from your competition?

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Are you really different from your competition?

By khalid on July 31, 2007 10:28 pm

Comments (4)

Posted in (Sales & Marketing)

I recently wrote blog for search engine journal titled,” Differentiate or Die: 5 Techniques to Set an E-commerce Site Apart from Competition .” I tried to take a different angle to the way e-commerce sites are traditionally created. Let me know what you think of it.

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4 Responses to “ Are you really different from your competition?”

Steven Bradley Says -- August 6th, 2007 at 12:19 am

I caught the post yesterday and thought it was very good. It was immediately added to my bookmarks so I could read it again.

It’s definitely worth the read.

Khalid Says -- August 6th, 2007 at 12:20 am

Thanks Steve, I am glad to hear that enjoyed the post.

Simonne Says -- August 6th, 2007 at 12:21 am

I liked the article. On the unicity of the benefits: I think this is very hard if not impossible to achieve. Even if you did, it would be for a very short time, until me-toos appear. This is why I would see as very important to have an USP (unique selling proposition) really unique and appealing to your target audience’s needs.

Khalid Says -- August 6th, 2007 at 12:23 am

Simonne, I think that is one of the biggest challenges online business faces. Everything is so easy to copy. A business needs to have a USP but at the same time continue to develop it as more and more companies move into copying that USP.