Comments on: C2C step1- Having a Good Product http://www.invesp.com/blog/sales-marketing/c2c-step1-having-a-good-product.html Conversion Rate Optimization Blog Mon, 30 Jan 2012 16:07:43 +0000 hourly 1 http://wordpress.org/?v=3.1 By: C2C 5 Step Series: Clients are the best sales & marketing team | The Invesp Blog http://www.invesp.com/blog/sales-marketing/c2c-step1-having-a-good-product.html#comment-1286 C2C 5 Step Series: Clients are the best sales & marketing team | The Invesp Blog Tue, 06 Nov 2007 17:26:11 +0000 http://www.invesp.com/blog/sales-marketing/c2c-step1-having-a-good-product.html#comment-1286 [...] C2C step1- Having a Good Product [...] [...] C2C step1- Having a Good Product [...]

]]> By: Stephen Da Cambra http://www.invesp.com/blog/sales-marketing/c2c-step1-having-a-good-product.html#comment-1090 Stephen Da Cambra Wed, 10 Oct 2007 03:58:47 +0000 http://www.invesp.com/blog/sales-marketing/c2c-step1-having-a-good-product.html#comment-1090 @Andrew - thanks for reminding me to respond to the comments on the post! I find it very frustrating when a company - which I know spends millions of dollars in advertising - provides terrible customer service. I think they have their priorities mixed up - take half the advertising budget, improve your customer service and double your ROI. @Steven - We once had a long distance provider - after we told them a new competitor offered us lower rates - tell us that they had the lower rates too, but they didn't offer them to existing customers unless the customers asked! @Dan - You make some excellent points. I think you also hit the problem on the head - customer service is not a budget item and companies who treats it as such will not likely be good at it. @Andrew – thanks for reminding me to respond to the comments on the post! I find it very frustrating when a company – which I know spends millions of dollars in advertising – provides terrible customer service. I think they have their priorities mixed up – take half the advertising budget, improve your customer service and double your ROI.

@Steven – We once had a long distance provider – after we told them a new competitor offered us lower rates – tell us that they had the lower rates too, but they didn’t offer them to existing customers unless the customers asked!

@Dan – You make some excellent points. I think you also hit the problem on the head – customer service is not a budget item and companies who treats it as such will not likely be good at it.

]]> By: Andrew http://www.invesp.com/blog/sales-marketing/c2c-step1-having-a-good-product.html#comment-1089 Andrew Wed, 10 Oct 2007 02:41:56 +0000 http://www.invesp.com/blog/sales-marketing/c2c-step1-having-a-good-product.html#comment-1089 <p>I agree 100%.</p> <p>Customer Service (how you treat your customers) is one of the most important thing in any kind of business.</p> <p>Take blogging for example...</p> <p>Getting back to E-mails and comments = Customer Service.</p> <p>I read the Consumerist...and it amazes me how some of the top companies can suck so much when it comes to customer service.</p> <p>- Andrew</p> I agree 100%.

Customer Service (how you treat your customers) is one of the most important thing in any kind of business.

Take blogging for example…

Getting back to E-mails and comments = Customer Service.

I read the Consumerist…and it amazes me how some of the top companies can suck so much when it comes to customer service.

- Andrew

]]> By: Steven Bradley http://www.invesp.com/blog/sales-marketing/c2c-step1-having-a-good-product.html#comment-1087 Steven Bradley Tue, 09 Oct 2007 18:37:07 +0000 http://www.invesp.com/blog/sales-marketing/c2c-step1-having-a-good-product.html#comment-1087 I agree completely Stephen. I think the best thing any business can do is treat it's customers right. One thing that's always bugged me is how many companies will offer great deals and temporary low rates to a new subscriber, but the loyal customer can't. Good point Dan. I think you're right that customer service is too often seen as a cost instead of as the most important marketing a company can do. Customer service done right keeps loyal customers loyal and generates new customers through word of mouth. I agree completely Stephen. I think the best thing any business can do is treat it’s customers right. One thing that’s always bugged me is how many companies will offer great deals and temporary low rates to a new subscriber, but the loyal customer can’t.

Good point Dan. I think you’re right that customer service is too often seen as a cost instead of as the most important marketing a company can do. Customer service done right keeps loyal customers loyal and generates new customers through word of mouth.

]]> By: Dan http://www.invesp.com/blog/sales-marketing/c2c-step1-having-a-good-product.html#comment-1086 Dan Tue, 09 Oct 2007 18:17:42 +0000 http://www.invesp.com/blog/sales-marketing/c2c-step1-having-a-good-product.html#comment-1086 I think traditionally companies have viewed customer service as a cost, but that's a very dangerous view, especially in an online world where competition is just a click away. The reality is that customer service can be a competitive differentiator that helps boost the bottom line. When approached the right way, companies can have the best of both worlds -- improved efficiency (reduced costs) and increased sales as a result of offering good customer service. I think traditionally companies have viewed customer service as a cost, but that’s a very dangerous view, especially in an online world where competition is just a click away. The reality is that customer service can be a competitive differentiator that helps boost the bottom line.

When approached the right way, companies can have the best of both worlds — improved efficiency (reduced costs) and increased sales as a result of offering good customer service.

]]> By: microsoft » C2C step1- Having a Good Product http://www.invesp.com/blog/sales-marketing/c2c-step1-having-a-good-product.html#comment-1084 microsoft » C2C step1- Having a Good Product Tue, 09 Oct 2007 07:16:38 +0000 http://www.invesp.com/blog/sales-marketing/c2c-step1-having-a-good-product.html#comment-1084 [...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerpt anyone have anything good to say about Microsoft? Insurance – why do you stay with your insurance [...] [...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerpt anyone have anything good to say about Microsoft? Insurance – why do you stay with your insurance [...]

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