Someone just tried to sell me over the phone again. This was not a cold call, it was down right subzero.

When will people ever learn?

Here are all the things the person got wrong:

• This was my very first contact with this company
• They did not know who I was or what I did (and this was a business to business call!)
• My home number is ex-directory
• While scripts can be useful, this guy stuck exactly to the script without pausing for breath, even when I tried to interrupt
• His only answer to my objections was “but you are missing out, it is really good”
• At no point did he ask any questions other than if I wanted to buy his product

You know you need to woo your prospect? This was the caveman approach to dating.

Now do not get me wrong, the direct approach can work, but far better if:

1. You do your research
2. You get to know the prospect
3. You relate the product as a solution to the prospects current needs
4. You warm up gently
5. You answer objections, preferably before they are raised, but absolutely when they are raised

Simple stuff really.

Personally, I do not do any sales, have not done for a few years, because my customers come to me pre-sold. Much better for a shy and reserved person such as myself.

If you would like to know how, I have written a free 7 day series on creating content sites for business which is a good start.