http://www.invesp.com/blog/sales-marketing/fitting-your-sales-strategy-to-customer-buying-modes.html Conversion Rate Optimization Blog Tue, 20 Jul 2010 12:03:46 +0000 http://wordpress.org/?v=2.8.6 hourly 1 http://www.invesp.com/blog/sales-marketing/fitting-your-sales-strategy-to-customer-buying-modes.html#comment-1362 Christine O'Kelly Sat, 17 Nov 2007 21:05:23 +0000 http://www.invesp.com/blog/sales-marketing/fitting-your-sales-strategy-to-customer-buying-modes.html#comment-1362 This is such a great point! So obvious... yet so ignored! From my experience, it seem that (understandably) most people are so sold on the benefits of their product or service that they assume it would be an impulse buy for everyone - but this just simply not the case! I've been wrapping my head around how to capture the zero motivation buyer to drive traffic to ecommerce sites - and my solution is exactly what you've suggested - direct mail. In fact, I just launched a new marketing product that addresses this very issue. This is such a great point! So obvious… yet so ignored! From my experience, it seem that (understandably) most people are so sold on the benefits of their product or service that they assume it would be an impulse buy for everyone – but this just simply not the case! I’ve been wrapping my head around how to capture the zero motivation buyer to drive traffic to ecommerce sites – and my solution is exactly what you’ve suggested – direct mail. In fact, I just launched a new marketing product that addresses this very issue.

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