Comments on: Increase your landing page conversion rate: target a specific gender

By: This Week In SEO - 9/21/07 - TheVanBlog

This Week In SEO - 9/21/07 - TheVanBlog — Sat, 22 Sep 2007 01:33:49 +0000

[...] Increase your landing page conversion rate: target a specific gender [...]

By: Ayat

Ayat — Thu, 20 Sep 2007 03:45:49 +0000

That’s an interesting proposition Derek, however how many visitors will comply with choosing the appropriate button? And how many will find it offensive? It’s important to keep your customer in mind and see things from their perspective. If you are able to guide them subtly through the conversion process by targeting a specific gender, that would get you better results.

By: DerekBeau

DerekBeau — Thu, 20 Sep 2007 03:37:02 +0000

Great article. I have always tried to target specific genders when I can tell from the keywords, but most of the time it is very difficult. You could include a little bit of interactivity, letting them pick the “male” button or the “female” button and then showing the appropriate page.

By: Bryan@OneMansGoal.Com

Bryan@OneMansGoal.Com — Wed, 19 Sep 2007 11:02:56 +0000

Great advice. You might also consider targeting PPC advertisements to women. Not to sound overly sexist, but you could target keywords (cheap keywords) like shoes, handbags, perfume, etc.

By: Ayat

Ayat — Wed, 19 Sep 2007 04:17:04 +0000

The language and the incentives offered can be geared to attract one gender over the other.

By: khalid

khalid — Tue, 18 Sep 2007 22:31:39 +0000

How about in a ppc ad itself. Do you think the ad can be created in a way to target a specific gender?

By: Ayat

Ayat — Tue, 18 Sep 2007 18:16:55 +0000

Great point Khalid. There is a lot of research out there on how people browse through a site and particular people of specific temperaments and personalities. And of course, the research incorporates the various genders as well! Additionally, that’s why personas are so helpful. If I am creating a site for 3 or 4 personas that represent my target audience, I can clearly identify what they are going to look for, how they are going to search, and how to guide them easily through my conversion funnel and process.

By: khalid

khalid — Tue, 18 Sep 2007 18:02:25 +0000

I think the idea of targeting specific gender can work very well. But don’t you think that the biggest challenge is identifying the gender of reader who is clicking on an ad. How do we know who they are? is there an particular data on how the two different genders actually convert?