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Online marketing has evolved tremendously over the last decade. Within a single decade the interest and need for understanding this space has grown to insurmountable lengths. And there are the select few carrying forward…
In compiling our second ranking of the Invesp’s Top 100 Marketers, we struggled with determining the exact criterion because every marketer has made contributions. We determined that marketing your company, your products or yourself had to meet four requirements.
First, we asked, what are this specific person’s achievements? Bryan Eisenberg, who ranked high up the list, transformed himself from a company CEO, to a speaker and resource to the online marketing world, within a single year.
Then we assessed the particular individual’s reach. Blog subscribers are not enough to make you qualify, although it is considered. But really, how much influence does this marketer really have? Writing a book can score some big points since that can broaden reach and influence.
Next we determined whether or not they contributed any new ideas to the online marketing world. Guy Kawaski was one of our top marketers last year, and he has made the list this year although he dropped in ranking significantly. The reason being that although he has continued to grow AllTop, there hasn’t been any new contributions that we have seen from him in 2009.
Lastly, we tried to measure how much these marketers help their online communities. Ideas and influence are great, but is there anything tangible that followers had experienced. Aaron Wall’s community has been able to grow their businesses tremendously by following his advice. His contributions to his fellowship has resulted in tangible, monetary growth.
To calculate the final rankings, the Invesp team, as well as some top marketers ranked all candidates (whether nominated for voting or not) for each requirement. Individual rankings were averaged into a composite score to create the final list.
The voting process was important to see what the online marketing community felt. We did not affect our process with the voting results because they are two entirely different points of view.
This ranking is intended to be the beginning of a conversation, not the final word. Does everybody on this list belong on the Top 100 Marketers? Who did we overlook? What did we get wrong? Join the conversation by commenting now.
There is plenty of great talent out there, and determining which make it is quite the challenge. But your input is valuable to us, so if you feel we’ve omitted anyone, please share!
