Comments on: Is it Strategy or is it Vanity? http://www.invesp.com/blog/sales-marketing/is-it-strategy-or-is-it-vanity.html Conversion Rate Optimization Blog Mon, 30 Jan 2012 16:07:43 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Are You Making the Number 1 Marketing Mistake? | The Invesp Blog http://www.invesp.com/blog/sales-marketing/is-it-strategy-or-is-it-vanity.html#comment-981 Are You Making the Number 1 Marketing Mistake? | The Invesp Blog Wed, 03 Oct 2007 11:09:56 +0000 http://www.invesp.com/blog/sales-marketing/is-it-strategy-or-is-it-vanity.html#comment-981 [...] Match the message and delivery to the audience mission. It is no good serving up music and games, no matter how beautiful and award-winning, if your prospect is searching for flash photography advice or for ways to convert PDF to excel [...] [...] Match the message and delivery to the audience mission. It is no good serving up music and games, no matter how beautiful and award-winning, if your prospect is searching for flash photography advice or for ways to convert PDF to excel [...]

]]> By: Chris Garrett http://www.invesp.com/blog/sales-marketing/is-it-strategy-or-is-it-vanity.html#comment-917 Chris Garrett Wed, 26 Sep 2007 18:46:22 +0000 http://www.invesp.com/blog/sales-marketing/is-it-strategy-or-is-it-vanity.html#comment-917 @khalid - I used to give new clients a whitepaper I wrote on funnels and conversions so we were usually talking the same language but that didn't work all the time :) @Ayat - Sorry about getting in to quickly, I had to make sure I posted as we are in the middle of a house move :) @Steven - Yup it is a system with several parts, when it all works together you get success, when you elevate the wrong constraint it all grinds to a halt no matter how many awards and digg homepage results you get ;) @khalid – I used to give new clients a whitepaper I wrote on funnels and conversions so we were usually talking the same language but that didn’t work all the time :)

@Ayat – Sorry about getting in to quickly, I had to make sure I posted as we are in the middle of a house move :)

@Steven – Yup it is a system with several parts, when it all works together you get success, when you elevate the wrong constraint it all grinds to a halt no matter how many awards and digg homepage results you get ;)

]]> By: Steven Bradley http://www.invesp.com/blog/sales-marketing/is-it-strategy-or-is-it-vanity.html#comment-916 Steven Bradley Wed, 26 Sep 2007 18:30:30 +0000 http://www.invesp.com/blog/sales-marketing/is-it-strategy-or-is-it-vanity.html#comment-916 I always find it interesting how some people thinking more traffic will be the answer to all their problems. There are many aspects to having a successful business. You probably won't get all of them working as good as you can, but that should be the goal. People need to see that it all works together. I always find it interesting how some people thinking more traffic will be the answer to all their problems. There are many aspects to having a successful business. You probably won’t get all of them working as good as you can, but that should be the goal.

People need to see that it all works together.

]]> By: Ayat http://www.invesp.com/blog/sales-marketing/is-it-strategy-or-is-it-vanity.html#comment-913 Ayat Wed, 26 Sep 2007 17:03:20 +0000 http://www.invesp.com/blog/sales-marketing/is-it-strategy-or-is-it-vanity.html#comment-913 Welcome Chris! I guess you beat us to it and posted a blog before we got a chance to introduce you formally to our readers! Great post by the way. Many of our clients come to us asking for more traffic with the assumption that their conversion will skyrocket as a result. But we always break it down for them explaining that the ultimate goal isn't 30,000 visitors (which is bringing down the conversion rate significantly), but rather getting more of the pool of current visitors (targeted traffic) to become actual clients. Ultimately though, the measurable metrics depend on what a client is trying to achieve with their site at any given time: higher ranking with specific keywords, linkbacks, conversion, etc.. Welcome Chris! I guess you beat us to it and posted a blog before we got a chance to introduce you formally to our readers! Great post by the way.

Many of our clients come to us asking for more traffic with the assumption that their conversion will skyrocket as a result. But we always break it down for them explaining that the ultimate goal isn’t 30,000 visitors (which is bringing down the conversion rate significantly), but rather getting more of the pool of current visitors (targeted traffic) to become actual clients. Ultimately though, the measurable metrics depend on what a client is trying to achieve with their site at any given time: higher ranking with specific keywords, linkbacks, conversion, etc..

]]> By: khalid http://www.invesp.com/blog/sales-marketing/is-it-strategy-or-is-it-vanity.html#comment-912 khalid Wed, 26 Sep 2007 17:02:52 +0000 http://www.invesp.com/blog/sales-marketing/is-it-strategy-or-is-it-vanity.html#comment-912 Chris, you bring up very interesting points. Every week, I spend a bit of time with clients who want to get on the first page of digg. The question I always ask is,"so what?" There is usually silence on the other end. Sometimes, I get this answer: many people will visit the site. I ask again, so what? Bad goals/metrics usually fall flat to this kind of questioning. This is something I learned from reading Avinash Kaushik book on analytics. Good Online goals should have clear business objective that we can measure. To answer your questions: For this blog, we usually track the number of rss subscribers and links to the blog. For our regular site, our conversion rate for top keywords is something we track very closely. Chris, you bring up very interesting points. Every week, I spend a bit of time with clients who want to get on the first page of digg. The question I always ask is,”so what?” There is usually silence on the other end. Sometimes, I get this answer: many people will visit the site. I ask again, so what? Bad goals/metrics usually fall flat to this kind of questioning. This is something I learned from reading Avinash Kaushik book on analytics.

Good Online goals should have clear business objective that we can measure.

To answer your questions: For this blog, we usually track the number of rss subscribers and links to the blog. For our regular site, our conversion rate for top keywords is something we track very closely.

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