We recently published our latest white paper titled “The State of Online Marketing and Advertising.” The paper consolidates and analyzes data published in several white papers and reports over the last few months.

Most companies are increasingly investing more into their online presence. Top level executives all agree that online channels provide the highest return on investment. Yet there are many challenges to creating a successful online strategy. Developing a comprehensive multidimensional online marketing plan can be expensive, time-consuming and organizationally complicated. As a result, many companies are cautious in allocating budgets to online marketing. The purpose of this whitepaper is to shed some light on current trends in online marketing and advertising as well what the future might hold for the channel.

This paper explores:

• 2007 Online Big Winners
• Online advertising budget allocations compared to other categories of advertising
• Online budget allocation
• Challenges of moving online
• Elements to crafting a successful online strategy

Download a pdf version of the state of online marketing white paper or you can read it online.