Lead generation is always a top priority for Invesp and we’re always on the lookout for the latest and greatest ways to make sure that we utilize the most effective methods to generate the most leads. This is not only important to us as a business, but it’s one of the key components that we help our clients with in order for them to increase their conversion rates and overall revenue. Looking over our current methods as well as those of our competitors I’ve compiled the following list of the top 4 methods of generating leads. Try them out on your website, and you should see an instant increase in your leads.

1) Emphasize the solution that your product solves – if you don’t genuinely believe that by offering your product you are helping people reach a solution that they are looking for and demand; you’re probably in the wrong business. For the majority of us, we believe in our product and that’s why we’re doing what we’re doing. To be successful at our jobs, we need to emphasize this to our site visitors so that when they click on that ppc ad and land on your landing page that there is a clear message and motivation of why they should utilize and benefit from your services.

2) Give your site visitors a reason to keep in touch – Why should these visitors leave there information on your site or be interested in more information on your business? Sometimes it’s difficult to convince someone of doing of giving you private information, but something that has always worked is offering a freebie. Who doesn’t love free stuff? We like to give out a beneficial book or CD that relates to our services, a whitepaper or free downloads too. However you must beware that your incentives are well-thought out so that you only get the leads that will make a difference to your business. What’s the point of offering something nifty but getting leads that only want the free stuff but will never consider your business? The point is that this will draw prospects in giving you an edge, offering them something beneficial, and at the same time hopefully helping you establish brand awareness and connections with people.Contests are always fun too, so don’t be afraid to be creative in finding legitimate ways to get access to potential clients’ contact info. Be weary of the contests you create as well, make sure they are targeted and will draw in the market you are after.

3) Follow-up – This is a key aspect in maintaining positive client relationships. It’s important how we use the information that the site visitors have given us. Collecting it and not using it is a big mistake. It’s crucial to follow-up immediately by providing the site visitors with the information they requested. Also, follow up doesn’t just pertain to prospects; following up with current clients is as, if not more important. I recommend the 2-2-2 rule. This means that after a current client or site visitor makes a purchase or submits an inquiry/information to your website, you must follow-up within the first 2 hours, then 2 days and then 2 weeks. This will show the prospect/client that they are important to us and it reinforces their trust and respect for our company.

4) Ask for referrals- I don’t know why companies get embarrassed to do this. Sometimes it doesn’t cross our clients’ minds to recommend our services unless we ask. Asking more than likely will spark a memory of a friend or business associate that might need the same services that we provide. It’s always nice to hear that the clients are happy with our services, and when we hear this our response should be something like “the biggest compliment you can give us is a referral!”

What are your thoughts? Do you have any ideas on how to get leads from your website?